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Purpose of the Role:

The NEA Marketing Manager is responsible for planning and executing regional marketing strategies that support business growth, brand positioning, and client engagement across Northeast Asia (NEA). This role focuses on driving marketing initiatives that align with sales objectives, strengthening BSI’s market presence, and enabling revenue generation through effective campaigns, thought leadership, and strategic communications.

The Marketing Manager will work closely with the NEA Head of Sales & Marketing and local business leaders to translate commercial priorities into impactful marketing actions. This includes identifying market opportunities, supporting the launch of new services, managing partner and digital channels, and generating high-quality leads for key domains such as Sustainability and Digital Trust.

In addition, the role will collaborate with global and regional marketing functions to ensure alignment with brand standards and global campaigns while tailoring messages to local market needs.

Key Responsibilities:

1. Regional Marketing Strategy:

Develop and implement marketing plans that support NEA business objectives, with a focus on strategic growth areas such as Sustainability and Digital Trust.

2. Campaign Execution and Lead Generation:

Design and deliver integrated campaigns (digital, content, events) to generate leads, support pipeline growth, and increase client engagement.

3. Brand and Thought Leadership:

Elevate BSI’s visibility in the NEA market through PR, success stories, webinars, and sustainability-focused content aligned with local trends.

4. Product and Service Launch Support:

Partner with business leaders and service owners to promote new offerings, certifications, and training programs across NEA.

5. Cross-Market Collaboration:

Coordinate with sales teams in Taiwan, Korea, and other NEA locations to ensure consistency and relevance of marketing messages.

6. Channel and Partner Marketing:

Support development of co-marketing plans with strategic partners and key accounts to expand reach and reinforce value propositions.

7. Performance Monitoring and Reporting:

Track campaign performance, lead quality, and ROI using marketing analytics tools; regularly report results to the Head of Sales & Marketing.

Skills Experience & Qualification:

1. Educational Background

Bachelor’s degree in Marketing, Communications, Business Administration, or a related field; a Master’s degree is a plus.

2. Marketing Strategy & Execution

Minimum 8 years of hands-on B2B marketing experience in professional services, sustainability, consulting, certification, or a related industry.Demonstrated success in developing and executing integrated marketing strategies that support business growth and revenue generation.

3. Cross-Regional Experience

Proven ability to lead and coordinate marketing initiatives across multiple countries or regions, preferably within Northeast Asia.Experience managing multicultural, cross-location teams (approx. 10 people), ensuring alignment with regional and corporate objectives.

4. Digital & Content Marketing Proficiency

Strong knowledge of digital marketing channels (e.g., email, social media, paid media, SEO/SEM) and experience using CRM and automation tools such as Salesforce and Pardot/Marketo.Ability to produce or manage high-quality marketing content tailored to different client segments and service domains.

5. Communication & Language Skills

Communication skills in both written and spoken English.Proficiency in Mandarin or Korean is a strong advantage.

6. Stakeholder Management & Collaboration

Strong interpersonal skills to influence, align, and work effectively with internal stakeholders, including sales, operations, technical teams, and global marketing functions.

7. Analytical and Commercial Insight

Ability to interpret data and market trends, assess campaign performance, and translate insights into actionable improvements.Business-minded and results-oriented, with a clear understanding of marketing’s role in supporting sales targets and pipeline health.

Key Performance Indicators (KPIs):

1. Alignment with NEA KPI is a must

2. Quality and volume of marketing-generated leads and marketing-influenced opportunities

3. Growth in awareness and positioning for key services and solutions in NEA

4. Execution rate and effectiveness of campaigns aligned with business priorities

5. Contribution to revenue and pipeline development from marketing initiatives

6. Engagement metrics from digital campaigns, webinars, and client-facing content

7. Consistency in brand representation and alignment with global marketing standards

8. Timely delivery of campaign reports and actionable marketing insights

Leadership Capability:

1. Cross-Regional Team Leadership

Proven ability to lead and coordinate a cross-regional marketing team of approximately 8-10 members across multiple markets (e.g., Taiwan, Korea), ensuring cohesion, clear communication, and aligned execution of regional strategies.

2. Strategic People Development

Skilled in mentoring and empowering marketing professionals with diverse backgrounds, fostering a culture of collaboration, accountability, and high performance.

3. Influence Without Authority

Capable of working effectively across functional and geographic boundaries, aligning local market needs with regional and global priorities through persuasive communication and stakeholder management.

4. Agile Decision-Making and Delegation

Demonstrated capability to manage complex projects, delegate responsibilities effectively, and respond quickly to changing market or business conditions while keeping the team focused and motivated.

5. Performance and Culture Leadership

Focused on driving team engagement, delivering results through KPIs, and nurturing a purpose-driven marketing culture centered on growth, impact, and customer value.

Our Excellence Behaviours: Client-centric, Agile, Collaborative. These three behaviours represent how we do things at BSI. They help us ensure that BSI is a great place to work and a highly successful business.

BSI is conducting face-to-face interviews where appropriate and possible. If you are invited to a face-to-face interview but feel more comfortable with conducting the interview virtually, please speak to a member of our recruitment team.