Marketing Manager, SMB Sponsored Products, Amazon Ads
Amazon.com
Re-imagine advertising with Amazon. Amazon Ads offers a rich array of digital advertising solutions with the goal of helping our customers find and discover anything they want to buy. We help advertisers reach Amazon customers on Amazon owned and operated sites and on other high quality sites across the web. We start with the customer and work backwards in everything we do, including advertising. If you’re interested in joining a rapidly growing team working to build a unique, world-class advertising product with a relentless focus on the customer, you’ve come to the right place.
A strategically important part of our charter is to drive adoption across a portfolio of self-service, cost per click advertising products to enable head to tail advertisers to engage with customers in relevant ways. Our team is tasked with making it easy for sellers and vendors to advertise their products, thereby increasing the visibility of their products, which also helps Amazon customers discover more selection—a win-win!
Specifically, we are looking for a high performing Marketing Manager who will own the development and execution of our cross-channel marketing strategy to accelerate growth among existing advertisers through adoption of multiple formats and building towards a full-funnel advertising strategy. In this role, your marketing programs and campaigns will help SMB brand owners overcome barriers to growth (such as access to high quality creative or a lack of understanding how/when to utilize differing advertising strategies), and ensure our advertiser customers have access to easily discoverable educational content that builds best practices and advertiser success across our solutions.
The ideal candidate for this role can think strategically and execute flawlessly. You will bring your proven creative, analytical and project management capabilities to imagine, plan, implement and optimize compelling campaigns that drive advertiser success and growth on Sponsored Products. To be successful you’ll need to be a strong communicator who can earn trust with key stakeholders across multiple teams. You will be excited to test and learn in a data driven environment, enthusiastic about handling large data sets and using customer data and insights to deliver impact across multiple marketing channels. You should be comfortable with ambiguity and are willing to work autonomously, handling multiple initiatives simultaneously. If you are data-driven, detail-oriented, and passionate about creating customized experiences through marketing automation, with an interest to own your marketing strategy end to end, this is a great role for you. Experience working directly with sellers, in either a retail or advertising capacity, is welcomed.
Key job responsibilities
Key job responsibilities
- Define our overall marketing strategy to acquire Sponsored Products advertisers
- Own end-to-end campaign management from ideation to execution and measurement
- Audit existing content and identify gaps in content assets
- Create on-brand, best in class content, tailored to appropriate customers and effectively build acquisition campaigns
- Work across Marketing Managers, Content Creators, Designers, Program Managers, and business leadership to align channel initiatives with cross-functional team goals
- Analyze, report on, and optimize against key performance metrics
A strategically important part of our charter is to drive adoption across a portfolio of self-service, cost per click advertising products to enable head to tail advertisers to engage with customers in relevant ways. Our team is tasked with making it easy for sellers and vendors to advertise their products, thereby increasing the visibility of their products, which also helps Amazon customers discover more selection—a win-win!
Specifically, we are looking for a high performing Marketing Manager who will own the development and execution of our cross-channel marketing strategy to accelerate growth among existing advertisers through adoption of multiple formats and building towards a full-funnel advertising strategy. In this role, your marketing programs and campaigns will help SMB brand owners overcome barriers to growth (such as access to high quality creative or a lack of understanding how/when to utilize differing advertising strategies), and ensure our advertiser customers have access to easily discoverable educational content that builds best practices and advertiser success across our solutions.
The ideal candidate for this role can think strategically and execute flawlessly. You will bring your proven creative, analytical and project management capabilities to imagine, plan, implement and optimize compelling campaigns that drive advertiser success and growth on Sponsored Products. To be successful you’ll need to be a strong communicator who can earn trust with key stakeholders across multiple teams. You will be excited to test and learn in a data driven environment, enthusiastic about handling large data sets and using customer data and insights to deliver impact across multiple marketing channels. You should be comfortable with ambiguity and are willing to work autonomously, handling multiple initiatives simultaneously. If you are data-driven, detail-oriented, and passionate about creating customized experiences through marketing automation, with an interest to own your marketing strategy end to end, this is a great role for you. Experience working directly with sellers, in either a retail or advertising capacity, is welcomed.
Key job responsibilities
Key job responsibilities
- Define our overall marketing strategy to acquire Sponsored Products advertisers
- Own end-to-end campaign management from ideation to execution and measurement
- Audit existing content and identify gaps in content assets
- Create on-brand, best in class content, tailored to appropriate customers and effectively build acquisition campaigns
- Work across Marketing Managers, Content Creators, Designers, Program Managers, and business leadership to align channel initiatives with cross-functional team goals
- Analyze, report on, and optimize against key performance metrics
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