Обязанности: Are you ready to shape the future of nutrition for Central Asia families? Do you have a passion for marketing? Do you want to join a dynamic and growing team in Central Asia? If yes, then we have an exciting opportunity for you! We are looking for a a dynamic and passionate Dairy & Baby Food Marketing Manager to join our team and lead the development and execution of marketing strategies for our dairy and baby food portfolio in Central Asia (including in Kazakhstan, Uzbekistan and Kyrgyzstan). You will have chance to: Shape the Strategy: Drive the development and execution of strategies tailored to the needs of Central Asian consumers (Category vision, Portfolio strategies, growth / profitability triggers, business model). Make an Impact: Develop Annual Commercial Operating plan and achieve targets (Volume, NR, NOPBT, Market Share). Lead product launches, promotional campaigns, and consumer engagement initiatives that will have a direct and positive impact on families across the region. Unleash Your Creativity: Develop communication strategies and use your creative prowess to craft compelling brand stories and experiences that resonate with Central Asian consumers. Master the P&L: Take charge of managing the Profit and Loss statement through volume growth, pricing, mix, and A&M. Elevate Advertising & Marketing: Manage A&M budget budget to become a dynamic force that propels our brands to greater achievements. Maximize efficiency. Be a Trailblazer: Pioneer new Uzbekistan market opportunities and establish PepsiCo brands as the go-to choice for baby food and dairy. Lead and Inspire: Build and lead a high-performing marketing team that shares your passion and vision. Требования: To be successful in this role, you should have: · A bachelor's degree in marketing, business, or a related field · At least 8 years of experience in marketing, preferably in the FMCG sector · An understanding of Dairy + BF / FMCG category and the Central Asian consumer behavior and preferences is a bonus! · A proven track record of developing and executing effective marketing strategies that deliver business results. · Brand marketing ATL/Digital/Social Media/BTL experience · Good analytical skills; high accuracy; ability to work with big amounts of data · Strong business acumen and commercial understanding, savviness in P&L management · High passion for brand building and marketing, constant search for new techniques/ technologies to make work more efficient · Good knowledge of advertising/design/cultural trends; · A creative and innovative mindset, with excellent communication, presentation, and negotiation skills. · A high level of self-motivation, initiative, and leadership, with the ability to work independently and as part of a team. · Fluency in English and Russian, knowledge of other Central Asian languages is a plus · A willingness to travel frequently within the region and occasionally internationally If you are ready to take on this exciting challenge and join our Dairy and BF team, please apply now with your resume and a cover letter telling us why you are the ideal candidate for this role. We look forward to hearing from you