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Marketing Manager - Oncology

A healthier future. It’s what drives us to innovate. To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come. Creating a world where we all have more time with the people we love. 

That’s what makes us Roche. 

As a Marketing Manager - Oncology, you will be at the forefront of creating actionable strategies & driving impact-based marketing campaigns. Your expertise in marketing will empower you to craft seamless customer journeys, ensuring our brand achieves its goals & delivers outstanding results. This is your opportunity to make a significant impact & be a driving force behind our success.

Your opportunity

In this role, you will:

Co-create and implement marketing plans for One Roche Oncology portfolio (Immunology, Molecular and Tissue diagnostics)

Drive the Pathology work area priorities as we continue to advance the Oncology ecosystem in India in collaboration with the relevant stakeholders 

Drive, Manage and Evaluate marketing campaigns and monitor impact on focus parameters in oncology, primary and medical value antibodies and priority instrument sales

Lead new product launches and strengthen our current portfolio and develop KOL advocates (including Gastros, Hepatologists, histopathologists) to drive impact of focus parameters amongst key stakeholders

Develop crisp and impactful marketing collaterals for stakeholders - labs, clinicians, internal sales and RPS teams in collaboration with MSA, RA and Comms

Initiate and monitor digital outreach campaigns to clinicians and labs via partnerships with external digital platforms

Lead DA relevant conferences, seminars and exhibitions to strengthen partnerships and represent affiliate in best practice sharing at APAC and global forums

Be responsible for working closely with Logistics, RA, MSA, RPS, Supply Chain, Finance as well as the external partners for creating marketing materials, inventory management, product registration, product related notifications, pricing and other audit requirements                                 

Drive periodic competitor combat campaigns with ready reckoner for sales and RPS

Conduct Marketing/Scientific training programs for internal and external stakeholders followed by evaluation and monitoring and collaborate with sales & clinical value sales colleagues to retain and grow top customers and convert new opportunities

Who You Are:

A strategic thinker with an entrepreneurial spirit and the ability to prioritize and deliver, you can drive change and adoption of new concepts

Degree or equivalent in marketing, engineering, scientific or related field with 4-5 years experience in Oncology

Proven track record in leading omni-channel marketing campaigns and developing strong relationships with key stakeholders to the highest decision making level leading to successful business outcomes

You possess excellent written and verbal communication skills, and are able to communicate with maximum impact

Resilient, tenacious, you strive under pressure, working effectively as part of a close-knit team in a fast-paced, time-sensitive environment with shifting priorities and multiple deadlines. With strong analytical skills, you are at ease working with technical and scientific information

This position offers exposure to wider Roche organization at all levels and therefore you must have the qualities to make a positive, professional impact in a matrix environment and win the hearts and minds internally

Mindset:

We@RocheDiagnostics is the mindset and culture we adopt to help achieve our vision and realize our strategy. The dimensions are:

We are passionate about our customers and patients

We radically simplify

We trust, collaborate & have fun

We ALL lead

We experiment & learn

As the Marketing Manager at Roche Diagnostics India & NM, you will be expected to demonstrate We@RD dimensions and help evolve the functions culture beliefs as part of the India journey.

Links to browse 

https://www.roche.com/

https://diagnostics.roche.com/in/en_gb/home.html

https://www.linkedin.com/company/roche-diagnostics-india/

At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.

For more than 60 years, Roche has been committed to making a difference to the lives of people in India. Roche Diagnostics India is the market leader in In-Vitro-Diagnostics, providing diagnostic testing for early detection, evaluation and monitoring of disease. On the product side, the organisation provides a wide range of diagnostic products for customers around distinct disease areas namely diabetes, virology, blood screening, women's health, microbiology, oncology and genomics.

Roche is an Equal Opportunity Employer.