Marketing Manager
Eagle River Casino and Travel Plaza
Marketing Marketing Manager Job Summary Demonstrated successful experience in developing and implementing marketing programs for multiuse property is highly desirable Responsibilities Develops promotions and special events to increase revenue Implements marketing programs based on analysis Conducts long and shortterm strategic planning to increase Eagle River Casino Travel Plaza profitability Works with executive management to ensure high quality customer service throughout the company Maintains an awareness of local regional and industry market trends and conducts pertinent market analyses Communicates promotions responsibilities and deadlines to staff and management Reports on progress and performance of marketing programs events and promotions Oversees the management of the player database Develops and implements successful players clubbased promotions to generate gaming activity and build the loyalty of player database Attends outside business community events on a regular basis to build support of Eagle River Casino Travel Plaza Manages the pricing and message strategies in advertising and promotions to achieve high levels of customer satisfaction and profit margins Plans implements and monitors the marketing bus tour and player development budgets and makes recommendations for cost containment improvement and development Staffs schedules evaluates trains develops and monitors subordinate personnel to ensure departmental effectiveness Such other jobrelated duties as may be assigned by instruction from executive management
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