As Marketing Manager at Vteco Computer Solutions, Inc., you will be responsible for:
• Develop and execute a comprehensive digital marketing strategy to drive
sales both online and offline and enhance brand visibility in the competitive
retail market.
• Plan, coordinate, and execute all marketing campaigns across various
channels, including digital, print, and events.
• Monitor and analyze the performance of campaigns, making data-driven
adjustments as needed.
• Oversee the development and maintenance of the company's brand
identity.
• Ensure consistent brand messaging across all marketing efforts.
• Lead, mentor, and inspire a high-performing marketing team.
• Foster a collaborative and innovative work environment.
• Supervise the creation of engaging and relevant content for various
platforms, including websites, social media, and marketing collateral.
• Develop and implement digital marketing strategies, including SEO, SEM,
social media, and email campaigns.
• Plan and coordinate participation in industry events, trade shows, and
conferences.
• Manage pre-event promotions and post-event follow-ups.
• Develop and manage the marketing budget, ensuring efficient allocation
of resources.
• Work closely with cross-functional teams, including sales, product
development, and customer service, to ensure marketing efforts support
overall business goals.
• Utilize analytics tools to track and analyze the performance of digital
marketing campaigns.
• Provide regular reports with insights and recommendations for continuous
improvement.