Position Description:

Lead and oversee concurrent marketing and communications programs and manage sales pursuits. Work with business unit leadership to support external relationships in support of visibility and long-term marketplace viability and success.

Essential Duties & Key Responsibilities:

Manage concurrent marketing and communication programs, proposals, and presentations working in collaboration with senior management to define measurable results. Collaborate with Business Development to define capture-planning process utilizing industry knowledge and understanding of client viewpoints for marketing approach and generate custom print and digital content for each client. Serve as Business Unit (BU) marketing leader to maintain brand standards compliance. Oversee and manage marketing collateral quality reviews for coherence, completeness, compliance, consistency, and correctness. Leverage understanding of unique value propositions of company business operations to challenge status quo and continuously improve marketing approach. Develop business analytics to enhance value propositions and opportunities for BU growth; present findings to senior management to establish marketing and sales plans. Lead and structure primary and secondary market research to identify emerging trends, concepts, approaches, and technologies. Leverage external and internal professional resources network to obtain information in support of strategic marketing programs. Manage development of marketing content and deployment plans. Provide strategic and creative direction for multi-media projects including generating memorable key messages, data soundbites, and B-roll footage. Implement public relations and social media strategies to ensure real-time publication of content, including announcements, awards, events, and crisis. Manage marketing program and document progress on projects and in correlation to company success. Plan and execute multiple events, develop event theme and messaging, identify attendees, and execute and review all post-event activities including surveys, financial reconciliations, and ROI studies. Manage department budget, contracts seeking best value, material costs, and other resources including vendors. Participate in organizational change initiatives to support common company communication platforms. Keep current in marketing tools and trends to offer innovative marketing design and process solutions. Maintain active participation in relevant professional associations. Provide project updates to Marketing team, provide direction and balance team workload, and understand employee capabilities to identify opportunities for continuous learning. Supervise Marketing team members and participate in hiring process, onboarding, and deliver timely performance feedback to direct reports, execute performance appraisals during annual performance cycle, utilize talent management systems, and identify appropriate training to help with employee development needs. Other activities, duties, and responsibilities as assigned.