Description We are in search of a Marketing Manager to join our team in the Education - University industry located in Philadelphia, Pennsylvania. This role offers a long-term contract employment opportunity. As a Marketing Manager, you will be tasked with managing marketing campaigns, increasing brand awareness, planning and executing creative strategies, and utilizing various digital marketing tools. This role is part time role working Tuesday through Thursday. Responsibilities: • Plan, implement, and manage marketing campaigns to increase brand awareness • Utilize tools such as Adobe Creative Cloud, CRM, Facebook Insights, Google AdWords, and Google Analytics to improve campaign effectiveness • Plan and manage the organization's advertising strategy and content • Analyze and report on the performance and efficiency of campaigns and events in the marketing plan • Collaborate with the team to develop creative and innovative marketing strategies • Manage the budgeting process for marketing campaigns and promotional events • Monitor the competitive landscape and market conditions to identify opportunities, trends, and key consumer/audience insights • Oversee the production of all marketing materials and ensure all content meets brand guidelines • Develop and manage all internal communication systems • Create, manage, and disseminate internal communications or newsletters. Requirements • Proficiency in Adobe Creative Cloud is required for designing and editing marketing materials. • Must have experience with CRM systems for managing and analyzing customer interactions and data. • Must be adept at using Facebook Insights to track user interaction and overall performance of the page. • Knowledge and experience with Google AdWords for creating effective PPC campaigns. • Should be able to use Google Analytics for tracking website traffic and user behavior. • Experience in creating and managing advertisements across various platforms is a must. • Must have a proven track record in increasing brand awareness through strategic marketing initiatives. • Understanding of budget processes within a marketing context is required. • Experience in planning and executing marketing campaigns. • Excellent communication skills are essential for effective internal and external coordination. Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .