Marketing Manager
PwC Public Sector
Line of Service
AdvisoryIndustry/Sector
Not ApplicableSpecialism
IFS - AdministrationManagement Level
ManagerJob Description & Summary
The Marketing and Communications function supports the go-to-market strategies around client issues in key targeted segments to drive revenue growth. We work closely with all lines of service and industries to act as the voice of the client through the use of insights and analytics. We support our consultants in deepening relationships and building trust with new clients in the marketplace.We are seeking a technology-savvy marketing and communications senior associate to support the M&C manager in driving the marketing strategy for Consulting.
You will develop and drive integrated marketing strategy through business targeting and optimisation of experiences delivered across various channels, ensuring measurable business growth and ROI. You will have a clear and articulate vision of how marketing can proactively enable a seamless end-to-end customer journey from discovery through purchase and advocacy. The role sits within the Consulting Admin team and reports to the M&C Manager.
Major Duties & Responsibilities
Work closely with the business units to plan, develop and deliver measurable, data-driven, digital-first marketing campaigns to support the business strategy and optimise lead generation at every touchpointResponsible to execute and manage a seamless omni-channel experience through integration of all marketing channels including digital, social and traditionalDrive regular management and reporting against performance of all marketing campaigns to identify opportunities, improvement areas and measure ROIUtilise strong analytical ability to evaluate and translate data on various digital platforms and client feedback into actionable insights to optimise spend and performanceBuild strong partnerships and communication with key internal stakeholdersAssist in creating quality content to support marketing campaignsJob Requirements
Bachelor’s degree in marketing, PR, communications or journalismMinimum 7-8 years brand/marketing and communications experience especially in a digital environmentExperience with targeted account-based marketing and/or client relationship management, executing paid social media campaigns is a plusMust be able to lead strategic conversations with diverse teams of peopleOutcome-driven with exceptional project management and communications skills are essentialPassion for and knowledge of technology and digital marketing, and able to stay up-to-date with landscape changes and latest trendsCritical thinker, highly creative with strong problem-solving and analytical skillsA great collaborator with a positive outlook and attitudeMust be able to knit together disparate sources of information into a strong strategic narrativeGood to have technical understanding of various digital channels, tactics, best practices and analytics e.g. SEO, social media, email marketing, marketing automation, digital marketing analytics tools like Google Analytics and TableauCompetencies
Excellent verbal and written communication skillsHigh level of integrity, sense of urgency and attention to detail to deliver high quality and accurate outputs with a can-do attitudeSelf-driven and resilient with an agile, entrepreneurial and analytical mindset to drive measurable changeSolid commercial focus - sensitive to business needs and requirements but also solution orientatedStrong organisational, time management and communication skillsStrong tenacity, flexible and resourceful to clear roadblocks with maturity to interact with and influence stakeholders at all levels of the organisation and across business lines, respect for diversity of opinions and stylesDedicated to supporting your colleagues and stakeholders as part of a high-performing team with a commitment to service excellenceAbility to think creatively and innovatively, upskill with evolving digital marketing landscape to bring in creative/fit for purpose solutions for the organisationEducation (if blank, degree and/or field of study not specified)
Degrees/Field of Study required:Degrees/Field of Study preferred: Bachelor DegreeCertifications (if blank, certifications not specified)
Required Skills
Optional Skills
Desired Languages (If blank, desired languages not specified)
Travel Requirements
Up to 20%Available for Work Visa Sponsorship?
NoGovernment Clearance Required?
YesJob Posting End Date
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