Marketing Manager
Jostens
MARKETING MANAGER ABOUT YOU: Are you a dynamic marketing professional passionate about crafting impactful strategies and delivering exceptional results? Jostens is hiring a Marketing Manager to spearhead innovative marketing plans, campaigns, and materials that enhance customer and consumer awareness while driving engagement and profitability.
In this role, you'll partner with our Marketing Director to identify growth opportunities, strengthen the Jostens JPIX brand, and execute initiatives that resonate with customers and consumers alike. You’ll lead exciting campaigns and develop impactful materials that showcase Jostens’ JPIX products and services, driving engagement, loyalty, and profitability. YOU HAVE: Education. Bachelor’s degree in Marketing, Communications, Journalism, Business, or related field (or equivalent experience). MBA or 3-4 years of additional related business experience preferred. Experience. 7+ years of marketing and consumer demand creation experience. Strategic Expertise. Proven ability to develop and implement integrated marketing strategies, including online and offline campaigns, and retail channel approaches. Exceptional Skills. Strong communication, project management, analytical, and organizational skills with an ability to manage multiple projects in a fast-paced environment. Interpersonal Strength. Excellent presentation skills, team orientation, and the ability to work with diverse cross-functional teams. Tech Savviness. Proficiency with Salesforce Marketing Cloud and Microsoft Project. Adaptability. Demonstrated ability to think quickly, learn fast, and perform assignments with minimal supervision or notice. Commitment to Diversity. A proactive approach to seeking diverse perspectives and ideas to deliver the best solutions and results. Preferred. Experience with social media platforms, best practices, and desktop publishing tools. YOU WILL: Develop Marketing Materials and Campaigns. Create compelling messaging, collateral, email, social media, and video campaigns to increase awareness, account growth, and customer retention. Strategize for Growth. Identify and implement short- and long-term marketing plans to drive consumer and customer growth for assigned business lines or products. Optimize Salesforce Pipelines. Use Salesforce Marketing Cloud to develop targeted campaigns, analyze customer data, and drive lead generation. Collaborate Across Teams. Partner with creative, digital, sales, legal, IT, and other cross-functional teams to ensure alignment and integration of marketing initiatives. Manage Budgets and Forecasts. Oversee marketing budgets and create accurate forecasts to align with profitability goals. Deliver Results. Execute integrated marketing campaigns across print and digital channels, ensuring measurable success in achieving customer engagement and profitability. Typical/expected % of overnight travel: LOVE WHERE YOU WORK: We care about your health. We offer competitive healthcare (health, dental, vision, coverage) in addition to voluntary benefits including home and car insurance, pet insurance, flexible spending account, amongst many more. We invest in your future. Our 401K plan has immediate vesting, so you can start saving for retirement right away. We believe in flexibility. We provide hybrid work options. We want you to unplug when needed. We believe in taking your time off without guilt and offer accrued paid time off and company paid holidays. *For Washington residents, you will receive 13 vacation days, 8 paid sick leave, 8 company paid holidays, and family paid leave. We care about your development. We support tuition reimbursement after 6 months of service. APPLICATION DEADLINE: February 28, 2025 ABOUT US: Jostens leads the student commemoration market and has been serving local communities for over 125 years. We work with thousands of K-12 schools, colleges and universities each year, and have the honor of partnering with beloved sports teams and esteemed organizations across the country. Our iconic products — like yearbooks, letter jackets, class jewelry and championship rings — keep meaningful traditions alive and inspire millions of people to celebrate their unique stories, milestone moments and biggest accomplishments every year. We have 13 first-class facilities across the globe, from North America to the Caribbean. Watch a short video about us here. ALL ABOUT MARKETING Our Marketing team leverages digital marketing strategies and tactics focused on schools, independent sales reps, parents, and students to deliver the right message, to the right customer, at the right time. Team members will understand and leverage customer insights through data analysis & testing to then create experiences and relevant content throughout the customer journey and to support our specialized products lines including Yearbooks, Class Rings, Graduation Products, and Professional Sports. Through executing across a variety of consumer touchpoints on jostens.com, social, e-mail and print materials, the team collaborates with internal partners to create relevant and timely marketing campaigns to meet the needs of our customers. Jostens allows for a hybrid work setting that focuses on creating professional and personal development. We can’t wait to show you what our Marketing Team has to offer at Jostens! AMERICANS WITH DISABILITIES ACT (ADA): Jostens is committed to the full inclusion of all qualified individuals. If reasonable accommodation is required to fully participate in the job application or interview process, or to perform the essential functions of the position, please reach out to our HR team at recruiter@jostens.com or (952) 830-3399. Jostens is an Equal Opportunity Employer and complies with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply. California Privacy Policy: https://www.jostens.com/about/california-employee-privacy-policy
In this role, you'll partner with our Marketing Director to identify growth opportunities, strengthen the Jostens JPIX brand, and execute initiatives that resonate with customers and consumers alike. You’ll lead exciting campaigns and develop impactful materials that showcase Jostens’ JPIX products and services, driving engagement, loyalty, and profitability. YOU HAVE: Education. Bachelor’s degree in Marketing, Communications, Journalism, Business, or related field (or equivalent experience). MBA or 3-4 years of additional related business experience preferred. Experience. 7+ years of marketing and consumer demand creation experience. Strategic Expertise. Proven ability to develop and implement integrated marketing strategies, including online and offline campaigns, and retail channel approaches. Exceptional Skills. Strong communication, project management, analytical, and organizational skills with an ability to manage multiple projects in a fast-paced environment. Interpersonal Strength. Excellent presentation skills, team orientation, and the ability to work with diverse cross-functional teams. Tech Savviness. Proficiency with Salesforce Marketing Cloud and Microsoft Project. Adaptability. Demonstrated ability to think quickly, learn fast, and perform assignments with minimal supervision or notice. Commitment to Diversity. A proactive approach to seeking diverse perspectives and ideas to deliver the best solutions and results. Preferred. Experience with social media platforms, best practices, and desktop publishing tools. YOU WILL: Develop Marketing Materials and Campaigns. Create compelling messaging, collateral, email, social media, and video campaigns to increase awareness, account growth, and customer retention. Strategize for Growth. Identify and implement short- and long-term marketing plans to drive consumer and customer growth for assigned business lines or products. Optimize Salesforce Pipelines. Use Salesforce Marketing Cloud to develop targeted campaigns, analyze customer data, and drive lead generation. Collaborate Across Teams. Partner with creative, digital, sales, legal, IT, and other cross-functional teams to ensure alignment and integration of marketing initiatives. Manage Budgets and Forecasts. Oversee marketing budgets and create accurate forecasts to align with profitability goals. Deliver Results. Execute integrated marketing campaigns across print and digital channels, ensuring measurable success in achieving customer engagement and profitability. Typical/expected % of overnight travel: LOVE WHERE YOU WORK: We care about your health. We offer competitive healthcare (health, dental, vision, coverage) in addition to voluntary benefits including home and car insurance, pet insurance, flexible spending account, amongst many more. We invest in your future. Our 401K plan has immediate vesting, so you can start saving for retirement right away. We believe in flexibility. We provide hybrid work options. We want you to unplug when needed. We believe in taking your time off without guilt and offer accrued paid time off and company paid holidays. *For Washington residents, you will receive 13 vacation days, 8 paid sick leave, 8 company paid holidays, and family paid leave. We care about your development. We support tuition reimbursement after 6 months of service. APPLICATION DEADLINE: February 28, 2025 ABOUT US: Jostens leads the student commemoration market and has been serving local communities for over 125 years. We work with thousands of K-12 schools, colleges and universities each year, and have the honor of partnering with beloved sports teams and esteemed organizations across the country. Our iconic products — like yearbooks, letter jackets, class jewelry and championship rings — keep meaningful traditions alive and inspire millions of people to celebrate their unique stories, milestone moments and biggest accomplishments every year. We have 13 first-class facilities across the globe, from North America to the Caribbean. Watch a short video about us here. ALL ABOUT MARKETING Our Marketing team leverages digital marketing strategies and tactics focused on schools, independent sales reps, parents, and students to deliver the right message, to the right customer, at the right time. Team members will understand and leverage customer insights through data analysis & testing to then create experiences and relevant content throughout the customer journey and to support our specialized products lines including Yearbooks, Class Rings, Graduation Products, and Professional Sports. Through executing across a variety of consumer touchpoints on jostens.com, social, e-mail and print materials, the team collaborates with internal partners to create relevant and timely marketing campaigns to meet the needs of our customers. Jostens allows for a hybrid work setting that focuses on creating professional and personal development. We can’t wait to show you what our Marketing Team has to offer at Jostens! AMERICANS WITH DISABILITIES ACT (ADA): Jostens is committed to the full inclusion of all qualified individuals. If reasonable accommodation is required to fully participate in the job application or interview process, or to perform the essential functions of the position, please reach out to our HR team at recruiter@jostens.com or (952) 830-3399. Jostens is an Equal Opportunity Employer and complies with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply. California Privacy Policy: https://www.jostens.com/about/california-employee-privacy-policy
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