Company Description

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-tobe-missed annual events where buyers and sellers build relationships, see and show products and do business. We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

Strategic Planning and Execution

Contribute to marketing strategies through effective communication with your team and line managerImplement comprehensive plans for each event, including timeframes, resource allocation, and campaign deliveryCreate long-lasting multi-show partnerships through targeted research and industry knowledge

Audience Targeting and Data Management

Work closely with the data team on audience analysis, gap identification, and targeted deliveryEnsure the right data audience is targeted for each event, maximizing attendance and engagementOversee event registration processes, from setup and testing to reporting and continuous improvement

Marketing Excellence

Champion and train others in best practices for all event marketing tools and softwareEnsure all collateral and design work adheres to brand guidelines and meets deadlinesManage event websites, keeping content up-to-date, reflecting changes, and highlighting success stories

Cross-Team Collaboration

Work closely with the Commercial team on lead tracking and distributionCoordinate with Operations for seamless event executionConduct effective internal kick-off and project closure meetings for every event

Content and Asset Management

Create comprehensive photography and videography briefs for each eventManage the upload of all marketing assets to file-hosting platformsEnsure websites reflect accurate agendas and post-event updates

Commercial Acumen

Identify barriers to profitability and deliver timely, collaborative solutionsUse available tools and insights to accurately cost and price event marketingMeet and exceed marketing goals, objectives, and KPIsDrive sponsorship revenue and delegate numbers through smart lead generation activities

Why Join Us?

Opportunity to shape marketing strategies for high-profile eventsCollaborative team environment that values your ideasChance to work with cutting-edge marketing technologiesPotential for future line management responsibilitiesBe part of a company that champions specialist knowledge and connects people

QualificationsStrong experience in event marketing and management, especially in the conference sectorProven track record in driving large ticket revenueDeep understanding of the events industry and our clients' challengesExcellent communication and leadership skillsAnalytical mindset with a focus on KPIs and profitabilityAbility to adapt quickly in a fast-paced environmentHigh-level knowledge of event profitability, conversion rates, and email marketing success

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotelyGreat community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networksBroader impact: take up to four days per year to volunteer, with charity match funding available tooCareer opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job movesTime out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a yearA flexible range of personal benefits to choose from, plus company funded private medical coverA ShareMatch scheme that allows you to become an Informa shareholder with free matching sharesStrong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and moreRecognition for great work, with global awards and kudos programmesAs an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.