Marketing Manager
Travelers
Who Are We?
In conjunction with the Europe Marketing department and key stakeholders, this role identifies marketing strategies and creates and executes integrated marketing programs in support of strategies aligned to specific Business Unit (BU) (e.g., Europe Bond & Specialty, Travelers Syndicate Management or Europe Business Insurance) needs. Role supports functional specific marketing topics Europe-wide, as assigned by the Head of Marketing: for example brand, web, email, social, data, content etc. This role is under moderate supervision and does not manage others.
Travelers Europe currently offers flexibility to employees who wish to work on a hybrid basis in accordance with our Hybrid Work Arrangements Policy. This entails full time employees working three days a week in the office and two days at home (or pro rata for part-time employees). This policy may be changed at the Company’s discretion.
This role is eligible for a new joiner referral bonus. If you are successfully referred by an employee at Travelers Europe, both you and the person who referred you could be eligible for this bonus.What Will You Do?Campaign Execution & Management:Create, plan and manage components of integrated market campaigns in support of BU needs.Completes marketing related requests, tasks and activities based on business objectives.Develops content, writes, edits and shepherds material through the review/approval process.Executes traditional marketing tactics such as email, webinars, newsletters, sales aids, brochures; and digital marketing such as video, social and web for less complex campaigns with some oversight.Monitors the effectiveness of campaigns by tracking results; may provide input on campaign ROI analysis/reporting.Has basic knowledge of how each marketing campaign/program ties back to marketing and business strategies.Reviews data on business and consumer insights related to marketing and provides input to partners/stakeholders.Responsible for the ongoing maintenance/refresh of marketing program/campaign content and tactics.Supports agency and industry events by executing marketing components .Has basic knowledge of established marketing processes, approvals and best practices .Functional/Technical Marketing Support:Functional support for specific marketing topics Europe-wide, as agreed with the Head of Marketing, potentially including but not limited to:Brand: builds clear positioning and connection with the Travelers brand in the market.Value Proposition: develops & defines market offer aligned to defined target needs (customer, intermediary, employee).Insight: development of market and customer insight to identify opportunities.Digital: CRM, web, email, mobile, social, data, content etc.Events and Sponsorships.Media: paid, owned & earned.Collaboration:Works closely with manager and marketing partners to understand BU priorities and objectives.Collaborates with manager and marketing peers; may work with assigned BU business partners.Project Management:Manages small to mid-sized projects and/or campaigns.Leadership:May help train and serve as a resource to more junior marketing staff.As an employee you are expected to act in an ethical manner at all times. You will ensure you understand all compliance and regulatory requirements for your role by completing all necessary training and certifications.As an employee we expect your actions and outcomes will at all times meet local regulatory and supervisory approaches to ensure fair treatment of our customers. You will ensure you keep adequate records of all transactions undertaken with customers, brokers and all other parties.Perform other duties as assigned.What Will Our Ideal Candidate Have?General knowledge of all facets of owned, earned, paid media tactics.General knowledge of content writing and tools.General knowledge of multifunctional areas such as: digital execution, promotion, advertising, research, competitive analysis, communications, brand management, website management.Working & current knowledge of broad marketing disciplines - across brand, insight, digital, campaign, communications & analytics.Working knowledge of marketing planning and strategy principles.General knowledge of financial services &/or insurance or related field preferred.Intermediate written and verbal communications skills.Intermediate project management and organizational skills.Basic consulting skills.Basic Analytical and Strategic thinking skills.Basic presentation skills.Chartered Institute of Marketing (CIM) qualified (or working towards) required.Squared and/or Google-sponsored qualification preferred.Institute or Direct and Digital Marketing (IDM) or similar qualifications (or working towards) preferred.What is a Must Have?Bachelors degree in marketing or other related field or equivalent marketing experience required.Experienced in supporting the management of integrated campaigns.What Is in It for You?Private Medical Insurance: On commencement of employment, you are eligible for single cover provided by Travelers, with the option to add cover for your dependents, at your expense through payroll deduction.Retirement: Travelers will make a core contribution of a percentage of salary to your Pension Plan. Additionally, if you decide to contribute to the plan, you will receive an increased company contribution.Holiday Entitlement: Start your career at Travelers with a minimum of 25 days holiday entitlement annually, plus the opportunity to purchase additional days to allow for up to a total of 35 holidays per year.Wellness Programme: The Travelers wellness programme is comprised of tools, discounts and resources that empower you to achieve your wellness goals and caregiving needs. In addition, our mental health programme provides access to free professional counseling services and other resources that support your daily life needs.Volunteer Encouragement: We have a deep commitment to the communities we serve and encourage our employees to get involved. Travelers has a Matching Gift and Volunteer Rewards programme that enables you to give back to the charity of your choice.Employment Practices
Taking care of our customers, our communities and each other. That’s the Travelers Promise. By honoring this commitment, we have maintained our reputation as one of the best property casualty insurers in the industry for over 160 years. Join us to discover a culture that is rooted in innovation and thrives on collaboration. Imagine loving what you do and where you do it.
Job CategoryMarketingTarget Openings1What Is the Opportunity?Are you an experienced Marketing Manager eager to manage comprehensive end-to-end marketing campaigns? Join our team and lead the charge in crafting impactful marketing strategies!In conjunction with the Europe Marketing department and key stakeholders, this role identifies marketing strategies and creates and executes integrated marketing programs in support of strategies aligned to specific Business Unit (BU) (e.g., Europe Bond & Specialty, Travelers Syndicate Management or Europe Business Insurance) needs. Role supports functional specific marketing topics Europe-wide, as assigned by the Head of Marketing: for example brand, web, email, social, data, content etc. This role is under moderate supervision and does not manage others.
Travelers Europe currently offers flexibility to employees who wish to work on a hybrid basis in accordance with our Hybrid Work Arrangements Policy. This entails full time employees working three days a week in the office and two days at home (or pro rata for part-time employees). This policy may be changed at the Company’s discretion.
This role is eligible for a new joiner referral bonus. If you are successfully referred by an employee at Travelers Europe, both you and the person who referred you could be eligible for this bonus.What Will You Do?Campaign Execution & Management:Create, plan and manage components of integrated market campaigns in support of BU needs.Completes marketing related requests, tasks and activities based on business objectives.Develops content, writes, edits and shepherds material through the review/approval process.Executes traditional marketing tactics such as email, webinars, newsletters, sales aids, brochures; and digital marketing such as video, social and web for less complex campaigns with some oversight.Monitors the effectiveness of campaigns by tracking results; may provide input on campaign ROI analysis/reporting.Has basic knowledge of how each marketing campaign/program ties back to marketing and business strategies.Reviews data on business and consumer insights related to marketing and provides input to partners/stakeholders.Responsible for the ongoing maintenance/refresh of marketing program/campaign content and tactics.Supports agency and industry events by executing marketing components .Has basic knowledge of established marketing processes, approvals and best practices .Functional/Technical Marketing Support:Functional support for specific marketing topics Europe-wide, as agreed with the Head of Marketing, potentially including but not limited to:Brand: builds clear positioning and connection with the Travelers brand in the market.Value Proposition: develops & defines market offer aligned to defined target needs (customer, intermediary, employee).Insight: development of market and customer insight to identify opportunities.Digital: CRM, web, email, mobile, social, data, content etc.Events and Sponsorships.Media: paid, owned & earned.Collaboration:Works closely with manager and marketing partners to understand BU priorities and objectives.Collaborates with manager and marketing peers; may work with assigned BU business partners.Project Management:Manages small to mid-sized projects and/or campaigns.Leadership:May help train and serve as a resource to more junior marketing staff.As an employee you are expected to act in an ethical manner at all times. You will ensure you understand all compliance and regulatory requirements for your role by completing all necessary training and certifications.As an employee we expect your actions and outcomes will at all times meet local regulatory and supervisory approaches to ensure fair treatment of our customers. You will ensure you keep adequate records of all transactions undertaken with customers, brokers and all other parties.Perform other duties as assigned.What Will Our Ideal Candidate Have?General knowledge of all facets of owned, earned, paid media tactics.General knowledge of content writing and tools.General knowledge of multifunctional areas such as: digital execution, promotion, advertising, research, competitive analysis, communications, brand management, website management.Working & current knowledge of broad marketing disciplines - across brand, insight, digital, campaign, communications & analytics.Working knowledge of marketing planning and strategy principles.General knowledge of financial services &/or insurance or related field preferred.Intermediate written and verbal communications skills.Intermediate project management and organizational skills.Basic consulting skills.Basic Analytical and Strategic thinking skills.Basic presentation skills.Chartered Institute of Marketing (CIM) qualified (or working towards) required.Squared and/or Google-sponsored qualification preferred.Institute or Direct and Digital Marketing (IDM) or similar qualifications (or working towards) preferred.What is a Must Have?Bachelors degree in marketing or other related field or equivalent marketing experience required.Experienced in supporting the management of integrated campaigns.What Is in It for You?Private Medical Insurance: On commencement of employment, you are eligible for single cover provided by Travelers, with the option to add cover for your dependents, at your expense through payroll deduction.Retirement: Travelers will make a core contribution of a percentage of salary to your Pension Plan. Additionally, if you decide to contribute to the plan, you will receive an increased company contribution.Holiday Entitlement: Start your career at Travelers with a minimum of 25 days holiday entitlement annually, plus the opportunity to purchase additional days to allow for up to a total of 35 holidays per year.Wellness Programme: The Travelers wellness programme is comprised of tools, discounts and resources that empower you to achieve your wellness goals and caregiving needs. In addition, our mental health programme provides access to free professional counseling services and other resources that support your daily life needs.Volunteer Encouragement: We have a deep commitment to the communities we serve and encourage our employees to get involved. Travelers has a Matching Gift and Volunteer Rewards programme that enables you to give back to the charity of your choice.Employment Practices
Travelers is an equal opportunity employer. We value the unique abilities and talents each individual brings to our organization and recognize that we benefit in numerous ways from our differences.
If you are a candidate and have specific questions regarding the physical requirements of this role, please send us an email so we may assist you.
Travelers reserves the right to fill this position at a level above or below the level included in this posting.
To learn more about our comprehensive benefit programs please visit http://careers.travelers.com/life-at-travelers/benefits/.
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