Marketing Strategy & Execution:

Develop and execute growth-driven marketing strategies to increase brand awareness and customer acquisition.Define and optimize the customer journey to maximize retention and engagement.Lead multi-channel marketing campaigns (ATL, TV, digital, social media, performance marketing, influencer collaborations).

Performance Marketing & User Acquisition:

Plan and manage paid advertising to drive high-quality leads.Implement SEO & content marketing strategies to improve organic traffic.Analyze CAC, LTV, and ROI, and optimize budget allocation.Branding & Community Building:Develop and maintain a strong brand identity and positioning in the gold trading and fintech space.Create engaging content, newsletters, and social media campaigns to build trust with users.Work with influencers and financial content creators to promote• the platform.

Data-Driven Growth & Optimization:

Use analytics tools (Google Analytics, Hotjar, Amplitude) to track user behavior and campaign performance.Optimize the onboarding funnel to improve conversion rates.Collaborate with the Product & Tech team to enhance user experience (UX/UI).Team Leadership & Collaboration:Build and lead a small but agile marketing team (content, social media, performance marketing).Work closely with founders, product, and sales teams to align marketing efforts with business goals.

Requirements:

5+ years of experience in marketing (preferably in fintech, e-commerce, or investment platforms).Strong knowledge of performance marketing, SEO, content marketing, and brand strategy.Experience in growth hacking, A/B testing, and data-driven decision-making.Hands-on experience with tools, and automation.Passion for finance, investment, and digital products (gold & crypto experience is a plus).Excellent leadership, communication, and analytical skills.Ability to thrive in a fast-paced startup environment.

Perks & Benefits:

Competitive salary + performance-based bonuses.Flexible working hours (Hybrid/Remote options).Opportunity to shape the future of online gold trading.