Marketing Execution

1. Provides information by collecting, analyzing, and summarizing data and trends.

2. Transforms strategic marketing plan from the set general direction into actionable tasks and campaigns.

3. Identifies marketing opportunities by understanding consumer requirements.

4. Manages the deployment of marketing campaigns across various tools and channels. (Social Media, CRM, Mainstream Media, Web. and others.)

5. Ensures all marketing initiatives are within allocated budgets.

6. Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities.

Marketing Events Management

1. Implements event plans based on the strategic direction provided by the management.

2. Forges business & or promotional partnerships with industry partners and corporate brand-aligned products/services to support the marketing strategies.

3. Coordinates all logistical elements of Marketing-initiated events, including venue, vendors, materials, guest management and others.

4. Collaborates with the Marketing Consultant/s to align events with broader marketing goals (e. G. Bridal fairs, Chefs Table, Industry Partners Fairs etc.)

5. Analyze post-event feedback and present findings to the Marketing Consultant/s for future strategy adjustments.

Digital Marketing Execution

1. Executes digital strategies provided by the Management and the Marketing Consultant/s.

2. Monitors online campaign results, and other digital KPIs.

3. Manages improvement to the company website including a new content management system and search engine optimization (SEO) to increase functionality and improve organic search rankings.