Welcome to the future of luxury hospitality—JW Marriott Reston Station. Nestled in the heart of Washington, DC’s vibrant Reston Station, our new luxury property will offer an unparalleled experience, combining sophisticated design with exceptional service. As we prepare for our grand opening in Fall 2025, we seek a dynamic on-property Marketing Manager to be the visionary behind our marketing efforts and to ensure our brand's prominence in the luxury travel market. As the on-property Marketing Manager, you will play a pivotal role in the successful launch and sustained success of JW Marriott Reston Station.
Today, Reston Station signals a new North Star for Northern Virginia, with JW Marriott Residences the 26-story towering centerpiece of refined elegance and endless possibilities. Walkable premium dining, abundant services, outstanding entertainment and year-round events and activities on the plaza make this one of the most desirable addresses in Northern Virginia. Reston Station has emerged as a pedestrian-friendly urban landscape and the newest chapter in Reston’s exceptional story. A story our residents will enjoy to the fullest.
At Crescent Hotels & Resorts, we are a team of hospitality professionals that are deeply connected to & proud of the exceptional experiences we provide for our guests. More than that, we know our Associates are the shining stars of what we do!
We are committed to providing you with:
Excellent compensation package Operational incentive plan eligibility An exceptional benefit plan for eligible associates & your family members 401K matching program for eligible associates Discounts with our Crescent managed properties in North America for you & your family members
POSITION OVERVIEW:
As the on-property Marketing Manager, you will play a pivotal role in the successful launch and sustained success of JW Marriott Reston Station. You will craft and execute innovative marketing strategies that reflect the brand's commitment to excellence, leveraging both digital and traditional platforms to captivate and engage our target audience. Your creative vision and strategic acumen will drive the property's presence and reputation, ensuring it stands out as a premier destination in Washington, DC and its surrounding area.
KEY RESPONSIBILITIES:
Marketing Strategy & Execution: Develop and implement comprehensive marketing plans that align with JW Marriott’s brand standards and the unique characteristics of the Reston Station location. Monitor performance and adjust strategies to maximize effectiveness and ROI.
Media & Photography Coordination: Work as the liaison between PR and branding agencies to oversee all media relations needs, including press releases, media pitches and partnerships. Collaborate with hotel ownership and management teams, under guidance of Director of Sales & Marketing to assist photographers and videographers in creating captivating visual content that highlights the property’s luxury offerings. Ensure all media and photography align with the JW Marriott brand's aesthetic and messaging.
Content Creation & Management: Generate engaging content for various platforms, including the hotel’s website, social media channels, email newsletters, and other promotional materials. Maintain brand consistency and deliver messaging that resonates with our target market.
Event Promotion: Work closely with the sales and operations teams on events and activations to promote on-property events, special offers, and seasonal promotions. Develop marketing collateral and strategies to drive attendance and enhance guest experience.
Market Research & Analysis: Conduct market research to understand local and regional trends, competitors, and guest preferences. Utilize insights to refine marketing strategies and ensure the property remains competitive and appealing.
Brand Partnership & Community Engagement: Build and nurture relationships with local businesses, influencers, and community organizations to enhance the hotel's visibility and reputation within the local market.
Budget Management: Manage the marketing budget effectively, ensuring optimal allocation of resources and adherence to financial guidelines. Provide regular reports on marketing expenditures and performance metrics.
REQUIRED SKILLS/ABILITIES: