Job Summary:
About Mellen Events:
Mellen Events is WA’s leading concert, promotions, and event management company. As part of the Live Nation Group, we specialise in delivering world-class events that captivate audiences and create unforgettable experiences. Join our dynamic and passionate team and make your mark in live entertainment!
Role Objective:
Are you a passionate marketing leader with a love for live entertainment? Mellen Events is seeking a Marketing Manager to drive world-class campaigns, engage audiences, and boost ticket sales for some of the biggest local and global artists.
This role is your chance to shape the fan experience, manage multi-channel marketing campaigns, and build high-impact partnerships in a fast-paced, dynamic industry. If you thrive on strategy, creativity, and results, we want to hear from you!
Key Responsibilities:
Strategy & Leadership
Develop and execute marketing strategies to drive ticket sales and brand awareness.Oversee brand identity and positioning across all marketing channels.Lead campaign planning and creative direction, ensuring high-impact execution.
Campaign Management & Digital Marketing
Plan and execute end-to-end marketing campaigns across digital, traditional, and partner channels.Create and manage content for social media, websites, email marketing, and PR.Set up and optimise paid campaigns (Meta, Google, programmatic).Manage website content, email marketing, and customer engagement strategies.
Media Planning & Buying
Develop and implement media strategies to maximise reach and ROI.Negotiate media placements and oversee advertising spend within allocated budgets.Track and optimise media performance for continuous improvement.
Performance & Revenue Growth
Drive key performance metrics including ticket sales, marketing ROI, audience growth, and social engagement.Analyse data, track campaign performance, and optimise marketing efforts based on insights.
Stakeholder & Partner Management
Build strong relationships with internal teams, media partners, sponsors, and artists’ representatives.Oversee third-party marketing initiatives for partners and stakeholders.Event & Customer Experience
Create fan-focused marketing strategies to enhance the audience experience.Manage customer interactions, fan engagement, and database segmentation.Provide on-site marketing support at key events.
Required Skills and Experience:
5+ years of marketing experience in entertainment, sports, media, or a marketing agency.Proven success in campaign management and digital marketing (Meta, Google Ads, email marketing, etc.).Experience managing marketing budgets and optimising spend for maximum impact.Strong understanding of the Australian entertainment market and audience trends.Excellent communication, negotiation, and stakeholder management skills.Passion for live entertainment, a creative mindset, and a results-driven approach.Flexibility to work evenings, weekends, and public holidays as needed for events.
The Benefits:
Access to concerts, events, and other entertainment perks.A diverse, equitable workplace where every voice matters.Comprehensive benefits, from volunteer days to wellness programs and mental health support.Opportunities for professional development and career advancement.
Equal Opportunities:
We are committed to diversity, inclusion, and supporting our people. You’ll join an inclusive environment that values authenticity and supports your work-life balance. As a growing business, we encourage you to pursue your aspirations, learn from talented colleagues, and enjoy new experiences. We welcome applications from all individuals, regardless of gender, race, sexual orientation, religion, age, disability, or caring responsibilities.
Ready to take your marketing career to the next level?
Apply now by submitting your resume and a cover letter outlining why you’re the perfect fit for this role.
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