We're looking for an Marketing Manager - Awards Marketing to join our team in London as part of our Marketing function.

Your Role:  This is an exciting opportunity to work with multiple teams across the Money20/20 Brand, creating, executing and reporting on a number of marketing initiatives throughout the year to attract and retain Award entries for our new Money20/20 Awards product In this role your challenge is to build (with help) the way in which we go-to-market with the Awards product, driving entries, customer engagement and positive brand perception across our customer base, executing plans efficiently to deliver proven results. 

You’ll be responsible for delivering the go-to-market strategy for the Money20/20 Awards, focusing on new business lead acquisition and customer retention with detailed marketing planning and reporting. You’ll collaborate with and be supported by hugely creative team members across departments and geographies (video, content, design, experience, creative… you name it, we’ve got it). You’ll have direct and frequent access to our senior leadership who are shaping and launching the awards. And you’ll be part of a marketing team that keeps raising the bar across campaigns in multiple global markets.

This is a critical role at Money20/20 so we need someone who delivers what they say they will, when they say they will - and pushes their team-mates to reach even greater heights. In return for your contribution, you’ll get to work for one of the fastest growing brands within fintech. You’ll get to travel, create real change in an ever-evolving industry and learn from a world class marketing team. 

Key Responsibilities 

You will be responsible for crafting and executing a year-round marketing plan for our Awards, leading marketing strategy & planning, with influence on entry volumes and brand KPIs. 

You’ll work closely with internal Awards, Judging and Content teams to drive new business generation and customer retention across target markets, personas and company types, ensuring seamless integration between Awards and Marketing activities. 

You will work closely with Awards customer engagement team and stay close to customers, leveraging the knowledge to help shape an insight-led marketing strategy and plan that answers clear customer needs, and the go-to-market plan to deliver it. 

You'll also be responsible for reporting; setting KPIs at the beginning of a campaign in conjunction with the Awards team, setting clear reporting pathways and managing reports after campaigns to strict deadlines.

You’ll partner with the Awards team to deliver impactful customer experience and roll out customer-led Awards activities. 

You will also partner with the Content team to deliver our Awards marketing campaigns, working closely with them on execution of case studies, testimonials and success stories. 

Work alongside the PR team to land strategic storytelling and key messaging around new Awards. 

Build a global network of Representatives to optimise success, strategising, creating and sharing assets with our global network.

Identify impactful product positioning, key messaging, and effective targeting strategies using existing customer personas. 

Work closely with Creative, Press and Digital Marketing teams, writing detailed briefs that enable the delivery of a world-class marketing campaign. 

Report regularly on campaign activity to all levels of stakeholder across the business, working closely with the Digital Marketing team. 

You'll collaborate with our regional show teams and advise on Awards marketing strategy and planning, building a schedule with clear timelines, milestones and KPIs. 

You’ll need to manage a number of priorities and work with multiple stakeholders, and drive campaigns with clear project plans and regular communication. 

Your Experience

Experience in marketing, ideally working on or close to an event 

Evidence of a deep understanding of marketing strategy and delivery of marketing planning 

Experience of developing and delivering multi-channel marketing campaigns; marketing experience in the Awards space a bonus 

Experienced briefing internal creative teams or agencies 

You excel in stakeholder management, you’re an expert communicator and you’re comfortable setting clear channels of communication and managing expectations across multiple teams 

Attention to detail is at the heart of everything you do 

You’re brand literate; strategically and creatively 

You’ve got experience in project management and you have a proven track record of delivering work to a deadline, keeping teams regularly updated along the way 

It would be helpful (but not crucial) if you’re familiar with the finance, fintech and tech industries

Who are we? 

Money20/20 is the world’s leading premium content, sales and networking platform for the global money ecosystem.

From in depth analytics to inspirational speakers, our world-class insight and networking opportunities help our customers stay ahead – powering strategies and switching mindsets.

The future promises a faster, smoother, more connected money ecosystem. Money20/20 promises the clearest, sharpest vision of what’s next. Find out more at money2020.com.

Money20/20 is part of Informa Festivals, a division with the Informa group. Informa is an international business that champions specialists, connecting people with knowledge to help them learn more, know more and do more through live and on-demand events, digital and data-driven services and academic research. 

We are home to over 15,000 colleagues working in around 30 countries and serving customers in 150 countries.

Why Choose Us? 

We champion our colleagues, all across the world. Join us for opportunities to build a varied career, in a company that's building for the future. 

When it comes to life at Informa, no two days are the same and we celebrate the diversity of our teams and people. But wherever and whoever you are, we give you the freedom to bring ideas to life, work that makes a real difference to our customers and markets, and the chance to be part of an international and inclusive community of great people. 

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us.

Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely

Time out: 25 days annual leave, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year

A ShareMatch scheme: allows you to become an Informa shareholder with free matching shares

Flexible benefits platform: options including Private Medical, Dental Insurance, Critical Illness

Broader impact: take up to four days per year to volunteer, with charity match funding available too

Pension, Life Assurance and Income Protection

Access to either our commission, bonus or profit share schemes, dependent on the role

Employee assistance programme, season ticket loans and cycle to work scheme

Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on our training platforms. When it’s time for the next step, we encourage and support internal job moves

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

We want to ensure everyone has the opportunity to perform their best when interviewing, so if you require any reasonable adjustments that would make you more comfortable during the process, please let us know so that we can do our best to support you.