Position Overview:
We are seeking a highly motivated Marketing Manager with proven experience in client acquisition for digital marketing services. The ideal candidate will have a deep understanding of the digital marketing landscape and will be responsible for generating leads, converting prospects, and securing long-term clients for our agency.
Key Responsibilities:
Client Acquisition & Lead Generation:
Develop and implement innovative marketing strategies to attract new clients and nurture leads for the agency's service offerings (SEO, SEM, SMM, web development, etc.).
Sales Pipeline Management:
Manage the entire sales cycle from prospecting to closing, including identifying potential clients, conducting presentations, and negotiating contracts.
Market Research & Competitive Analysis:
Conduct thorough research to understand market trends, competitor activities, and potential new business opportunities.
Partnership Development:
Build strong, long-lasting relationships with key industry partners, associations, and potential referral sources to grow the client base.
Content & Campaign Management:
Collaborate with internal teams to develop and execute targeted marketing campaigns, email marketing, and lead nurturing strategies aimed at potential clients.
Brand Awareness:
Drive brand awareness initiatives by attending industry events, networking, and establishing Brayne Digital as a go-to expert in digital marketing.Performance Tracking & Reporting:
Monitor marketing metrics, campaign performance, and client acquisition funnels, providing detailed reports and actionable insights to the leadership team.
Client Retention:
Work closely with account managers and other departments to ensure client satisfaction and identify opportunities for upselling additional services.