Company Description

Flamant, the Belgian interiors specialist, has been taken over by BESIX Group. Flamant is in Belgium and abroad famous for its interior decoration and – concepts. It was established in 1978 and is an official royal warrant holder since 2007. It has six of its own stores (Flamant Knokke, Sint-Martens-Latem, Sint-Genesius-Rode, Antwerp, Brussels), including one in Paris. Its products are also available in more than 200 stores worldwide.

Job Description

Flamant is looking for a creative and ambitious Marketing Manager. You will be managing a team of 5 people and you will report into the Chief Executive Officer. 

Develop strategies and tactics to get the word out about our company and drive qualified traffic to our retail stores , e-commerce store  and the store of our partners.Deploy successful marketing campaigns and own their implementation from ideation to execution ; develop a timeline and accountabilities.Manage Digital marketing in cooperation with the digital marketeer. Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysisBuild strategic relationships and partnerships with key industry players, agencies and vendorsPrepare and monitor the marketing budget on a quarterly and annual basis and allocate           funds wiselyOversee, approve and implement  marketing material, from website banners to hard copy brochures, and editorials. Measure and report on the performance of marketing campaigns, gain insight and assess against goalsAnalyse consumer behaviour and adjust email and advertising campaigns accordingly.Keep customer and consumer database updated and relevantOrganize and manage consumer events in own and other locations.Analyse consumer behaviour and adjust email and advertising campaigns accordingly.Cooperate with the creative director to align on the style and format of the communication

QualificationsCreation, development and management of a marketing planExperience in media-planning and negotiation with media agencies.      Demonstrable experience in marketing experience in the fields of instore marketing,communication, digital marketing .  together with the potential and attitude required to learn.Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivateExperience in organization of instore-eventsA sense of aesthetics and a love for great copy and witty communicationAffinity with the world of interior designKnowledge of website analytics tools  (e.g., Google Analytics, WebTrends)Experience in managing and assessing Google Adwords and other bidding campaignsNumerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheetsUp-to-date with the latest trends and best practices in online marketing and measurementMaster degree in Marketing or related fieldExperience in consumer driven marketing.

Additional Information

-