Marketing Manager - Hybrid MA R0045700
Job Description
The position will support the creation of marketing materials and strategies to support strategic partners for CT. This includes working with partner marketing contacts as well as internal and external creative resources to develop and create marketing materials for onboarded partners to promote CT’s small business offerings. Material may include website landing pages, website language, product and program one sheets (overviews), email and newsletter copy, tradeshow marketing materials and other materials partners may request to promote our offerings to their members or customers. This role has no direct reports.
Hybrid: Eight days a month we come together in our office to experience the value of connecting with colleagues. You will report to the Marketing Associate Director and work under the leadership of the Senior Marketing Director. This role is a part of C T Corporation System (DE). | BU - FCC CT
Required Job Qualifications (minimum):
Travel: Ability to travel for meetings and events approximately 5% of the time
Bachelor's degree from an accredited college or university
8 – 10 years experience in partner or B2C or B2B marketing
Experience with partner and sales enablement
Experience using Salesforce
Strong project management and communication skills
Experience using Eloqua (or other marketing automation tool)
Experience using MS Teams
Experience using Kapost (or other marketing operations automation tool)
Preferred Job Qualifications:
Proficient with Microsoft Office Suite applications including Word, Excel, PowerPoint and Outlook
Familiarity with Partner Portals and Enterprise Partner Programs
Experience with Salesforce Partner Community
Essential Duties and Responsibilities
Aligns with Partner teams to build right-sized marketing campaigns to drive net new pipeline, cart sales and share of wallet expansion
Leads and orchestrates marketing activities (events, webinars, etc) working with internal shared services teams and agencies
Own plan and process to measure success outcomes and return on marketing investment
Working with creative resources to create marketing strategy and materials for partners we sell to, sell through and sell with
Coordination with segment and product marketing to leverage marketing materials and campaigns used for direct-to-customer outreach
Deliverables:
Partner marketing portfolio plan aligned to Indirect GTM strategy
Marketing campaign and tactic calendar
Lead to revenue process management (indirect routes to market)
Marketing performance management reports and insights
Additional Information:
Wolters Kluwer offers great benefits and programs to help meet your needs and balance your work and personal life, including: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available - https://www.mywolterskluwerbenefits.com/index.html
Wolters Kluwer (EURONEXT: WKL) is a global leader in professional information, software solutions, and services for the healthcare, tax and accounting, financial and corporate compliance, legal and regulatory, and corporate performance and ESG sectors. We help our customers make important decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services. Wolters Kluwer reported 2022 annual revenues of €5.5 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs approximately 20,000 people worldwide. We are headquartered in Alphen aan den Rijn, the Netherlands.
Ranked by Forbes Magazine as among America’s Best Large Employers for 2022 - #84.
Wolters Kluwer secures 2nd place in Newsweek's Most Trustworthy Companies List 2023
CEO Nancy McKinstry ranked 16th by Harvard Business Review of the best performing CEOs in the World.
WK #1 for gender equality in the workplace in the Netherlands & #47 worldwide for 2023.
Diversity Matters
Wolters Kluwer strives for an inclusive company culture in which we attract, develop, and retain diverse talent to achieve our strategy. As a global company, having a diverse workforce is of the utmost importance. We've been recognized by employees as a European Diversity Leader in the Financial Times, as one of Forbes America’s Best Employers for Diversity in 2022, 2021 and 2020 and as one of Forbes America’s Best Employers for Women in 2021, 2020, 2019 and 2018. In 2020, we placed third in the Female Board Index, and were recognized by the European Women on Boards Gender Diversity Index. Wolters Kluwer and all of our subsidiaries, divisions and customer/departments is an Equal Opportunity / Affirmative Action employer.
The above statements are intended to describe the general nature and level of work being performed by most people assigned to this job. They’re not intended to be an exhaustive list of all responsibilities and requirements. The job description provided is subject to revision and modification at any time.