Kforce has a client that is seeking a Marketing Manager III in Plano, TX. Responsibilities: * Understand digital acquisition business performance and web KPIs, and effectively analyze data to create actionable insights, drive informed decisions and accelerate business growth * Marketing Manager III will work with a team of visual designers, copywriters, and segment marketers to optimize digital customer journeys * Make content updates and build new web experiences using your knowledge of HTML, CSS, and JavaScript in our content authoring platform to deliver new web experiences * Leverage prospect and customer input, site and business data, industry best practices, and prior test results to generate data driven insights for creating testable hypotheses * Leverage effective project management skills to drive web execution of digital marketing initiatives * Drive projects to conclusion with a sense of urgency, while overcoming obstacles along the way * As a Marketing Manager III, you will stay current with competitor sites, web technologies, and experimentation best practices * Share testing best practices and results and exchange learnings to develop and grow digital savviness across the organization