AVEVA is a global leader in industrial software. Our cutting-edge solutions are used by thousands of enterprises to deliver the essentials of life – such as energy, infrastructure, chemicals and minerals – safely, efficiently and more sustainably.

We’re the first software business in the world to have our sustainability targets validated by the SBTi, and we’ve been recognized for the transparency and ambition of our commitment to diversity, equity, and inclusion. We’ve also recently been named as one of the world’s most innovative companies.

If you’re a curious and collaborative person who wants to make a big impact through technology, then we want to hear from you! Find out more at AVEVA Careers.

For more information about our privacy policy and how to manage cookies, visit our Privacy Policy.

Job Title: Marketing Manager, Japan

Reports to: Director, NEA Marketing

Region & Area: Japan

Employment type: Full time, regular (Hybrid work arrangements)

Benefits: Flex working hour system, starting from total 22 days annual leaves, parental leave, additional leaves, Relo Club employee benefits, well-being support, life insurance, pension, company’s gift, education support.

The Job

The Marketing Manager is responsible for enhancing the customer experience through the implementation of integrated online and offline programs. This role focuses on driving cross-sell and upsell opportunities, customer retention and increasing our strategic relationships with customers by building C-level executive engagements and support your local area with digital campaigns and events. The successful candidate will lead integrated marketing campaigns, execute personalized C-suite Account-Based Marketing (ABM) initiatives in the local market, manage customer communications, and foster a customer user community to facilitate knowledge-sharing. 

Key Accountabilities 

Develop the customer engagement strategy for the local market and develop close understanding and relationships with our customers

Work with global performance and content team to develop and execute integrated and targeted upsell and cross sell campaigns for existing customers to influence pipeline, increase customer lifetime value, and reincluding optimizing campaign performance

Organise and promote events in your local area in accordance with the local marketing plan and priorities

Collaborate with sales to execute personalized ABM campaigns targeting C-level executives in strategic accounts in the market, including success measurement and adjusting strategies for optimal engagement and results

Create and manage programs to encourage customer referrals and recommendations, including tracking and reporting on the effectiveness of referral initiatives

Oversee strategic customer communications to enhance customer engagement and satisfaction, keeping them aware of the latest technology advancements and benefits, whilst ensuring consistent messaging and branding across all communication channels

Establish and nurture a customer user community for knowledge-sharing and collaboration, using both online and offline channels, and including monitoring and enhance community engagement

Designing thought leadership and customer programs for the local market

Forge a synergetic approach with corresponding market level peers for awareness, demand new logos and engagement for strategy and seamless execution 

Important working relationships 

Sales leadership in the local market

Portfolio and industry marketing

Brand marketing and communications

Performance and content marketing

Enterprise and regional marketing  

Essential requirements 

5+ years of marketing experience with a focus on customer engagement

Proven ABM and referral program execution skills

Strong project management and analytical abilities

Excellent communication and C-level influencing skills

Experience in building online customer communities is desirable

Proven record of putting customer experience at the forefront of campaign and program planning

Successful record of enabling and partnering with sales to achieve revenue goals

Leadership and initiative to drive business objectives

Exceptional planning, project, and management skills

Ability to understand the impact of decisions on other areas of the business

Ability to gain acceptance from management for plans and budgets

Driven by staying current and experimenting with marketing and marketing technology

Readily adaptable to changing market and organizational requirements

Deep understanding of what signals are important to a customer experience and buying process

Deep understanding of the B2B sales cycle and how to identify opportunities to maximize revenue growth

Desired skills

Strong listening, information gathering, cultural awareness, and empathy skills for uncovering and defining deliverables, needs, and outcomes

Excellent communicator with proven ability to clearly convey complex ideas and data

Highly collaborative team player who thrives in a fast-paced matrix organization and can motivate others

AVEVA requires all successful applicants to undergo and pass a comprehensive background check before they start employment.  Background checks will be conducted in accordance with local laws and may, subject to those laws,  include proof of educational attainment, employment history verification, proof of work authorization, criminal records, identity verification, credit check.  Certain positions dealing with sensitive and/or third party personal data may involve additional background check criteria.

AVEVA is an Equal Opportunity Employer. We are committed to being an exemplary employer with an inclusive culture, developing a workplace environment where all our employees are treated with dignity and respect. We value diversity and the expertise that people from different backgrounds bring to our business.
 
Come and join AVEVA to create the transformative technology that enables our customers to engineer a better world.