Mumbai, IND
4 days ago
Marketing Manager Lytics & Public Market
**The Position** The primary objective is to achieve brand market share targets and drive top-line sales through a comprehensive approach that integrates brand and customer planning along with long-term forecasting. This involves careful planning, allocation, and control of resources, including sales personnel and promotional budgets, while adopting a segment-wise strategy. Additionally, the role encompasses the planning and execution of Key Opinion Leader (KOL) advocacy initiatives, which include international speaker programs, train-the-trainer sessions, advisory boards, and both national and regional meetings. Furthermore, responsibility extends to launching and managing brands within identified therapeutic segments, as well as overseeing strategic initiatives within these areas. Effective cross-functional collaboration is essential, involving coordination with Sales, Medical, Legal, Healthcare Compliance, Purchasing, Market Access, Regulatory, Finance, and Supply Chain teams to meet brand objectives. Finally, the role requires the computation of monthly provisions to accurately assess Direct Promotion (DP) and Direct Selling and Services (DSS) expenditures, ensuring financial oversight and alignment with strategic goals. **Tasks & Responsibilities** • Integrated brand/ customer planning long term forecasting; Efficient use and deployment of resources so as to maximize business realization. People Management: • Drive performance of the team, monitors and provides constructive feedback to improve performance & business outcome. • Identify team's training and development needs and ensures their fulfillment. • Develop team to move to the next higher level of job. • Ensure compliance to Company policies and values. Customer Relationship Management: • Maintains contact with key customers/major accounts within the assigned region to gauge customer need, satisfaction and expectation and gain market intelligence on competitor product and own standing; Ensure realization of business from key accounts as per set targets. Sales Planning: • High performance orientation in-order to realize the potential of the market. • Prepare monthly and quarterly zonal sales forecasts based on the set targets and participates in the determination of market potential. • Analyze market trend data (e.g. sales achievement, brand performance, customer feedback, competitor performance) to track company’s performance and market penetration, and develops/modifies zonal level sales strategies aligned to the overall all India strategy. **Requirements** • Graduate in Science/Pharmacy with Post Graduation in Marketing Management. • Strong Marketing experience to formulate the brand plan and drive strategy execution to achieve top line and bottom-line objectives. • Business and financial acumen high, people leadership intermediate, high on collaboration, relevant marketing experience with minimum 5-6 years’ experience. • To be based in Mumbai All qualified applicants will receive consideration for employment without regard to a person’s actual or perceived race, including natural hairstyles, hair texture and protective hairstyles; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law.
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