General Information Req # WD00085055 Career area: Marketing Country/Region: India State: Haryana City: Gurgaon Date: Wednesday, July 16, 2025 Working time: Full-time Additional Locations:  * India - Haryāna - Gurgaon * India - Haryāna - Gurgaon Why Work at Lenovo We are Lenovo. We do what we say. We own what we do. We WOW our customers. 
Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). 
This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub. Description and Requirements End to End Marketing Campaign Planning for India smartphone products and accessoriesMedia planning, execution and optimization for launch and sustenance campaigns on all relevant channels - Online, Offline, B2BProposition and communication development for campaignsLocal films and asset developmentInfluencer planning and managementEvent planning and execution for relevant launch eventsEcommerce visibility, creatives and asset creation and end to end executionCreative support for retail visibility for relevant campaignsDevelop and execute PR plans for product launches as well as Corporate PR for brand resonance and internal communicationMaintaining our social media presence across all digital channels for relevant launches, BAU/topical and for sale events, measure and report performance of all digital marketing campaigns, and assess against goalsCRM and own media management (website, social platforms etc.)Develop and monitor campaign budgetsManagement and coordination with all relevant internal (Finance, SCM, eCom, Product - India and global) and external stakeholders (Media agency, creative agency, PR agency, ecommerce partner)Drive and deliver on brand and marketing funnel metrics that enable and results in final sales metricsDrive, Track, Monitor and report consumer insights through consumer research, consumer reviews/comments (Social and eCommerce) and Sentiment (Social)Collaborate with agencies and other vendor partners to ensure brand deliverables

Skill Required: 

8+ years of marketing experience in marketing, preferably in the mobile or consumer electronics category (Full time MBA degree is preferred)Very strong experience of developing marketing communication and planning digital media. ATL experience would be good to haveStrong experience of working with eCommerce marketplacesExperience of product marketing, consumer research and PR a strong advantageExperience of managing CRM and own media is an advantageStrong communication skills Experience working with cross functional teams and stakeholders and delivering results in a fast-paced settin Additional Locations:  * India - Haryāna - Gurgaon * India - Haryāna - Gurgaon * India * India - Haryāna * India - Haryāna - Gurgaon , * India - Haryāna - Gurgaon
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