Marketing Manager-Onco
Boehringer Ingelheim
**About Human Pharmaceutical Business**
With global presence, Boehringer Ingelheim has industry-leading expertise in medicine research and development. We are constantly developing the next generation of medical breakthroughs and successfully delivering innovations to meet the medical needs of the patients we serve in the following key areas of interest: cardiovascular, respiratory, metabolic diseases, immunology, oncology and central nervous system. In the future, the company will launch new medicines or indications in therapeutic areas including CV & metabolism, respiratory, oncology, immunology, CNS and retinal health to meet the demand of Chinese patients.
**Job Responsibilities:**
**1、Develop brand strategy to enable successful launch and brand growth**
- Lead launch readiness and launch plan development
- Generate market insights, and drive innovative initiatives to address business issues and opportunities
**2、Collaboration with cross functional stakeholders to achieve business objectives**
- Engage and collaborate with key stakeholders in both China and Global
- Collaborate with cross functional teams including Medical, Development, Access, Supply Chain, etc.
**3、Market Research and insight:**
- Understand and quickly adapt changes of regulations, market competitors and consumer behaviors.
- Developing and Executing product/market strategies rapidly responding to market and competitive changes
**4、Key Stakeholder Management:**
- Establish and reinforce professional relationship with internal and external partners;
- Establish and sustain close relationship with national KOLs in related specialties by understanding and provide solutions of the unmet needs of clients
**5、Managing Marketing Campaigns post launch:**
- Oversees the execution of marketing campaigns. This involves coordinating with other teams, managing timelines and budgets, and ensuring that the campaigns achieve their objectives.
**6、Ensure all business activities complying with compliance and legal requirement and ethical standards. Manage the cost within the budget**
**Job Requirements:**
- At least 5-year marketing working experience of healthcare industry; Central marketing and sales experience is highly preferred
- Master degree and above
- Ability to anticipate and rapidly respond to market and competitive changes
- Strong analytical and strategic thinking skills; ability to identify creative approaches to market/customer in support of growing the business
- High ability of communication; strong influencing, negotiation and working collaboratively in cross-functional teams
- Customer oriented and strong winning spirit
- Good command of English speaking and writing is required
- Adaption to business trips
All qualified applicants will receive consideration for employment without regard to a person’s actual or perceived race, including natural hairstyles, hair texture and protective hairstyles; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law.
Confirm your E-mail: Send Email
All Jobs from Boehringer Ingelheim