Shanghai, Shanghai, China's Mainland
3 days ago
Marketing Manager-strategic & pipeline

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections,  where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

Job Summary

Responsible for developing integrated brand/go-to-market strategy and marketing campaigns in target groupGlobal connection to fully align China strategy, share progress and seek support or endorsement

Principle Roles & Responsibilities / Accountabilities

Generate Insight

Develop marketing strategic plan based on the analysis and research of market data, HCP insight generation and patient understanding

Marketing & Product Management

Regular academic visit to TAEs. Enhance the recognition and reputation of the Roche products and support strategy developmentWork closely with CPS, SFE and Commercial Leaders to provide insight and strategy optimization proposalLead PD/Medical/CPS team to integrate internal resources to maximize resources of pipeline products and accelerate pipeline launchConduct quarterly sensing market research to understand market, competitors, brand adoption progressOrganize and attend regular global call to share China strategy, performance and highlights

Team Management

Recruiting, managing and coaching subordinates to achieve team’s goal

Financial Management

Develop, maintain and report on Sales performance, mkt performance.

Qualification and Experience

Education/Qualifications

Bachelor degree or above (Master preferred)Medicine background or relevant area is a mustStrong strategy capability is highly preferred

Leadership Competencies

Sensitivity to different cultures and business stylesCollaborative and supportive approach to teamworkGood understanding of and commitment to the work Innovate, and proactively personalityStrong Learning Agility

Job Required Competencies

Generate Market, Customer & Competitive InsightConnecting with othersInfluencingInnovationExecution with impactFinancial ManagementLeadership, coaching and developing

Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.


Let’s build a healthier future, together.

Roche is an Equal Opportunity Employer.

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