Marketing Officer II
Makati

Full job description will be provided to the shortlisted candidate.

Main Duties and Responsibilities

I. Market Research and Analysis

Gathers and analyzes data on consumers, competitors, and market places and creates actionable items, reports, and presentations that can be used to develop a marketing plan or campaign Drafts questionnaires, polls, surveys, and other data collection resources to determine target market’s behavior

II. Online and Social Media Management

Serves as main keeper and conduit for communications of GSB’s online and social media platforms Drafts, posts, and manages social media and marketing contents, promotional materials, and information campaigns (including School and student events, engagement activities, etc.) built on GSB’s messaging and aligned with University standards, to generate interests and increase student recruitment Develops promotional materials including copywriting of posts and basic editing of video for Social Media (e.g., reels, YouTube videos, etc.) Serves as the School’s brand champion by checking contents, posts, images, materials to ensure alignment with University standards Monitors the School’s (e.g., Rockwell, Clark, Cebu, Iloilo, Santa Rosa campuses; and Master in Entrepreneurship and Master in Entrepreneurship – Social Entrepreneurship Development programs) digital platforms (e.g., website, Facebook, Instagram, LinkedIn, TikTok, and YouTube), including visitor engagements, and reviews web/social media analytics to measure the success of social media campaign using data- driven techniques Attends to day-to-day inquiries received through the School’s digital channels (e.g., website, Marketing email, SMS, Viber, WhatsApp, official social media handles) with the purpose of converting leads to actual enrollment Recommends, implements, and manages approved comprehensive social media plan and strategy, mindful of target audiences and engagement objectives Researches and identifies social media communication trends, best practices, policies, procedures or new technology and assesses potential opportunities for integration into the GSB’s current online practices

III. Marketing Services

Attends to and ensures immediate response to inquiries about the program, application status, etc. from walk-in guests, phone calls, emails, and other communication channels Develops and maintains professional relationships with clients Generates leads with the goal of boosting the number of applicants and converting leads to actual student enrolment Drafts appropriate communication and promotional materials (e.g., advertisements, brochures, etc.) to targeted sectors for recruitment purposes Sends out email blasts to stakeholders and prospective applicants which may include promotional and other marketing materials related to GSB programs Utilizes Customer Relationship Management call-out as the primary channel to generate/ recruit applicants and convert them to actual enrolment, ensuring that set enrolment targets for the school year are met Generates participants for GSB programs and events Prepares daily and weekly activity/productivity reports Prepares Weekly Online/ Digital Media Tracking, Engagement and Conversion Reports Attends to the administrative and logistical requirements of GSB’s marketing, brand, and lead-generating activities and events (e.g., Open House, Business seminars, learning sessions, Coffee Talks, etc.) Coordinates closely with the University Marketing and Communications Office to ensure compliance with University directives, protocols, and branding guidelines related to communication

IV. Performs all other tasks assigned by the immediate supervisor and authorized representatives