The Marketing Officer is a liaison between new and prospective parents and the school. S/he knows how to build relationships, and must be a proactive collaborator with all team members. This person is expected to be responsible for the following:

Admissions Work:

Help establish and direct an enrollment management plan that addresses prospective parents (inquiry, materials, follow-up); current families (surveys, re-enrollment incentive programs, exit surveys); Help increase enrollment of new students and meet student retention goals. Help organize open houses and school tours for prospective parents

Marketing Work:

Write and submit press releases regularly. Create and maintain the development of a media relations program that includes relationship-building with online and traditional news sources. Oversee website administration while working with IT consultant, outside vendors to ensure the website is an effective means of communication. Regular updates of content, photos and videos are important. Responsible for the integrity of the school's branding. Oversee paid advertising and all social media sites