**Job Title** Marketing Operations Analyst **Job Category** Marketing **Job Description** What starts with YOU, moves the world! Hyster-Yale Materials Handling, Inc, a world-class manufacturer of industrial lift trucks, has an outstanding opportunity for an exceptional and talented **Marketing Operations Analyst** based at our **Greenville, NC** location. What you will do: + Manage marketing platforms, processes, and systems to improve efficiency, focusing on customer segmentation, analytics, and reporting. + Perform regular and ad hoc data cleanup to maintain accuracy and integrity across platforms and business processes. + Analyze marketing ROI and the lead lifecycle using tools such as Looker Studio and Power BI, creating ad hoc reports to support marketing and sales teams. + Manage and resolve inquiries from digital touchpoints, including form submissions and online chat, ensuring seamless customer experiences. + Test and monitor marketing journeys to evaluate their effectiveness and identify opportunities for optimization. + Import and update accounts, contacts, and leads provided by marketing and sales teams to maintainaccurate and organized data. Who you are: + Someone with a sharp eye for detail, naturally adept at identifying and resolving inefficiencies in data and processes. + A collaborative communicator who thrives in team settings and can explain complex concepts to diverse audiences. + A data-driven thinker who enjoys analyzing information and translating it into actionable strategies. + Proactive and adaptable, with a knack for managing your time effectively and tackling changing priorities with ease. What you will need: + Bachelor’s degree in marketing, business, or a related field required with 2+ years of experience in digital marketing. + 7-10 years of experience in digital marketing in lieu of a degree. Skills, Experience & Abilities + Excellent computer skills with the ability to quickly learn and navigate marketing technologies. + Strong critical thinking and data analysis skills to prioritize and act on sales and marketing reporting. + Experience with multi-channel digital and social technologies. + Exceptional verbal and written communication, time management, and organizational skills. + Analytical mindset with a focus on delivering actionable insights to support business objectives. Who we are: Hyster-Yale Materials Handling, Inc, designs, engineers, manufactures, markets, and services a complete range of application-tailored lift trucks, attachments and fuel cell solutions that are transforming the way the world moves materials. As a global leader in the Materials Handling industry, Hyster-Yale Materials Handling, Inc, have been building relationships with our customers, suppliers, dealers, and employees for over 90 years. What we offer: _Hyster-Yale Materials Handling, Inc, offers competitive pay, tuition reimbursement, supportive work environment, hybrid work_ _option_ _, and opportunities for growth and development. A full benefits package: paid time off; medical, dental, vision, and life insurance, employer-sponsored profit sharing and 401(k)._ \#LI-ARD \#LI-HYBRID **Job Type** Permanent **Time Type** Full time **Work Hours** 40 **Travel Required** 1-10% **Primary Location** HY US Greenville, NC (Headquarters) **Address** 1400 Sullivan Drive **Zip Code** 27834 **Field-Based** No **Relocation Assistance Available** No **We are an equal opportunity employer with an excellent benefit package including medical, dental and life insurance, 401(k) and profit sharing.** **EOE/Minorities/Females/Veterans/Disabled**