Marketing Operations - Data, Systems & Analytics Specialist
adidas
Purpose & Overall Relevance for the Organization:
Plan and execute all Marketing Operations related systems and data tasks.
Support Go-to-Market (GTM) tasks to secure an effective and efficient GTM process and milestone execution; with special focus on data readiness for sell-in, order capturing & e-comm.
Horizontal range analysis for improved range efficiencies and forecast accuracies.
Key Responsibilities
Go-to-market
Align & plan GTM timelines for all related system and data task(incl. Product systems, Sell-in tools, CS milestones, PUR milestones).
Co-ordinate delivery against milestones to ensure timely & quality execution Maintain & Record “product data season checklists” Prepare Product system (RMA/SAP) & support sell-in systems (DST/Click) as required Manage Post seasonal data review & improvement planProduct data
Cluster RMA (or Similar) administrator & system expert SAP product master data administrator & maintenance of specified fields (e.g., Segmentation) Support Sell-in tool (DST/Click) set-up (incl. boards/image build & ensure visibility) Ensure product data flow & troubleshoot Prepare & maintain data related templates (incl. Matrix and Pricelists templates) Execute regular reports to ensure data accuracy (matrix vs RMA vs SAP) & guide correction Order capturing support– develop/maintain grid log template Marketing system expert Support master data related projects (incl. Click & digital showroom tool) Sample system administrator & system expert SPOC for all marketing systems & internal platforms (e.g., teams/SharePoint) SPOC in marketing for IT & IT equipment (incl. Consumer Hub HW) Drive system & tools improvement projects for marketingAnalytics
Range and Category analytics to improve efficiencies, accuracies and support the management of key product priorities in cluster
Key Relationships
EM Marketing Operations System and Tools Manager Cluster Category Management team Cluster Channels, Customer Service, Purchasing teams Cluster and Global IT Support Teams
Knowledge, Skills and Abilities
Understanding of Marketing & Sales environment Structured and organized way of working Analytical skills and high-level attention to detail Good communication and interpersonal skills Independent, logic & proactive thinker BI visualization tools (e.g., Microstrategy, Tableau, PowerBI) experience is a plus
Requisite Education and Experience / Minimum Qualifications
Qualification in related field +2 years of cross functional experience in operational driven environment required Advance Excel ERP – Range Management Tool (M3/similar) Coding Knowledge & experience SAP product master data knowledge Strong systems skills Fluent in English
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