Description

Marketing Operations Transformation Manager Job Description Summary

The Marketing Operations Transformation Manager will lead the re-imagination of the marketing operating model to increase throughput while reducing friction and execution timelines. This person will be responsible for optimizing processes, integrating technology solutions, ensuring efficient workflow management and prioritization, guiding the process for Marketing colleagues along the way. The ideal candidate will have a strong background in marketing and operations, with the ability to streamline execution and enhance overall marketing effectiveness.

Hiring Requirements                                                      

Summary:

The Marketing Operations Transformation Manager is the primary liaison and subject matter expert for the marketing engagement with process re-engineering consultants. They will leverage sound process design methodology, project governance, and partnership with key stakeholders (Legal, Risk, Compliance, Operations, Product Mgt, Data and Analytics) to ensure processes are compliant, effective, and efficient. This person demonstrates technical/domain expertise with strong leadership and communication skills. To be successful, the Marketing Operations Leader will be a change agent and collaborative problem solver, who balances goals and risks to create efficiencies for marketing and its partners.

Duties and Responsibilities:

Process Optimization:Enable execution of new process delivered by Genpact and add new ones required to operate most efficientlyRevamp operating procedures and controls to suit new future-state operating modelTransform business case and prioritization processes for all corporate marketing to optimize capacity and budgetDevelop framework for operations and execution KPI reporting and monitoringBrand transformation operational management: Responsible for inventory of all updates (i.e. call center, signage, web)Workflow Management:Build ring fence squads that enable complexity-based execution paths through centralized resource poolsLead squads through daily scrums to enable agile delivery in 2-week sprintsInstitute partner BOW prioritization cadence across segmentsManage new vendor and tech onboarding (includes 3PRM and PSRA), simplifying and streamlining process for marketing colleaguesTechnology Integration: Evolve and execute Martech enhancement roadmap, including:The automation of manual marketing execution controlsWorkfront automation/optimizationRegtech vendor integrationIdentify and lead new Martech implementations that incorporate AI/automate processesChange Management and Training:Document, communicate, and enforce Marketing process documents, including workflows, RACI, and SIPOC chartsLaunch and manage new Marketing colleague onboarding and training functionBudget:Revamp and streamline budget and forecast process that is currently managed across many teams and systemsLaunch budget and vendor productivity task forceContinuous Improvement: Identify opportunities for continuous improvement and implement changes to enhance marketing operations.

Basic Qualifications:

Bachelor's DegreeA minimum of 5 years of marketing operations and/or project management experience required

 Preferred Qualifications:

Strong organizational, analytical, technical and project planning and/or management skillsBanking and/or Financial Services Industry experienceRisk Management experienceDemonstrated ability to lead change across people, processes, and technologyExcellent communication skills; written, oral and presentationExperience working effectively within a matrix, mission oriented and diverse business environmentAbility to collaborate with internal cross-departmental teams to drive solutions and manage executive level relationshipsSkilled with using reports and dashboards in TableauProficient with Workfront or other workflow management toolsContinuous Improvement or Six Sigma certification or similar experience a plus

Exempt Status: (Yes = not eligible for overtime pay) (No = eligible for overtime pay)

Yes

Workplace Type:

Hybrid

Huntington is an equal opportunity and affirmative action employer and is committed to providing equal employment opportunities for all regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, veteran status, gender identity and expression, genetic information, or any other basis protected by local, state, or federal law.

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