Development and delivery of strategic marketing & customer planning capability 

Work in close collaboration with Marketing & Design and functional colleagues to assist in the development of both short and mid-term marketing strategy to support commercial and customer aspirations, including the delivery of the annual marketing and integrated communications plan.Lead on Marketing input to the BUK MTP and STP planning process, including all quarterly rolling planningLead on Marketing measurement and reporting into Finance, BUK ExCo and wider product and segment forums Partner closely with Insights and Analytical teams to ensure robust interpretation and actionable plans are formed around relevant data/insights analysis to assist in the marketing strategy creation

Oversee and develop the Marketing planning capability and output Own and optimise the aggregated BUK Marketing rolling planning process, working in a collaborative manner with the relevant departments in the wider BUK Marketing function, to provide a well manged and effective planDefine and lead our investment optimisation process – overseeing the Quarterly review of the plan as well as Mid-Term Plan (MTP) developmentKeep our BUK Head of Marketing & Design and Senior Marketing stakeholders engaged at key points of the delivery cycle – both for our annual Mid-Term Plan as well as during Quarterly Planning cyclesOversee cost management and cost optimisation processes, to ensure we are delivering the optimum plan and contributing to the overall BUK cost objectiveWork in an agile way, utilising Marketing platforms such as Workfront to maintain an effective view on demand and resourceDefine and lead the team-wide operating model required to execute our marketing strategy and planOversee the supplier management governance procedures as set out by group, ensuring Marketing & Design supplier relationships meet the required standards

Purpose of the role

To develop and implement marketing strategies to promote brand, products, and services across various markets

Accountabilities

Development and implementation of marketing strategies and delivery that aligns with the banks business objectives and are informed by market research, customer needs and competitive landscape.Collaboration with product development, sales, and other departments to align marketing efforts with overall business objectives, to achieve specific, well defined outcomes, as needed.Development of compelling and targeted content for various marketing channels, including print, media and related collateral, if needed.Analysis of data to make informed decisions and optimize marketing strategies, use of data analytics tools to measure and report on the performance of marketing campaigns.Management of the marketing budget, allocating resources to maximise ROI.Defines marketing vision, sets goals, clarifies objectives and works across organisations to achieve specific, well defined outcomes.

Director Expectations

To manage a business function, providing significant input to function wide strategic initiatives. Contribute to and influence policy and procedures for the function and plan, manage and consult on multiple complex and critical strategic projects, which may be business wide..They manage the direction of a large team or sub-function, leading other people managers and embedding a performance culture aligned to the values of the business. Or for an individual contributor, they lead organisation wide projects and act as deep technical expert and thought leader, identifying new ways of working and collaborating cross functionally. They will train, guide and coach less experienced specialists and provide information affecting long term profits, organisational risks and strategic decisions..Provide expert advice to senior functional management and committees to influence decisions made outside of own function, offering significant input to function wide strategic initiatives.Manage, coordinate and enable resourcing, budgeting and policy creation for a significant sub-function.Escalates breaches of policies / procedure appropriately.Foster and guide compliance, ensure regulations are observed that relevant processes in place to facilitate adherence.Focus on the external environment, regulators, or advocacy groups to both monitor and influence on behalf of Barclays, when appropriate.Demonstrate extensive knowledge of how the function integrates with the business division / Group to achieve the overall business objectives.Maintain broad and comprehensive knowledge of industry theories and practices within own discipline alongside up-to-date relevant sector / functional knowledge, and insight into external market developments / initiatives.Use interpretative thinking and advanced analytical skills to solve problems and design solutions in often complex/ sensitive situations.Exercise management authority to make significant decisions and certain strategic decisions or recommendations within own area.Negotiate with and influence stakeholders at a senior level both internally and externally.Act as principal contact point for key clients and counterparts in other functions/ businesses divisions.Mandated as a spokesperson for the function and business division.

All Senior Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.