Marketing Planning Manager - GI Maxima
Abbott
**JOB PURPOSE:**
Positioning “One Abbott” as a thought leader across all out clinic GI therapy touchpoints, build customized education program properties across core GI specialties (Gastros, Surgeons, CPs for therapy shaping)
**KEY RESPONSIBILITIES:**
Identify and build HCP properties for Abbott in GI therapy space. These properties need to customized based on existing need gaps / Insights which differ from Specilaty and the HCP seniority.
Responsible to drive any common GI education programs ( HCP talks, paper presentations etc) at National conferences like API, ISGCON, Surgeon conferences
Creating partnerships with external vendors for hands on and skill building workshops for core specialty like Gastros, Surgeons etc.
Representing Abbott’s BU across core GI conferences – National and Regional.
Continuously scan for ideas / best practices that builds Abbott’s image as a GI thought leader & latest updates
Conduct an annual dipstick with HCPs to evaluate the impact and scope of improvement for all our properties.
Ensure Medical / Regulatory / Legal & PA compliance
Handle audit compliances for deliverables on activations
**Key Behavioral Competencies Required :**
The candidate should be passionate, have a deep understanding of GI therapies, collaborative team player, and paves the way to shape this role Strategically by understanding GI Bus needs
Already has strong connect with Gastros / Surgeons / Physicians
**Experience:** Experience of 7-8 years of Marketing experience with GI therapies. Medical background like Medical advisor will be an added advantage.
BSC / Bpharm + MBA. MBBS degree will be an added advantage
**Technical Knowledge / Skills Required:**
Good KOL connect, Sound therapy understanding, ability to work collaboratively across functional teams and peers, curious and keenness to scan new opportunities.
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email corpjat@abbott.com
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