Charleston, SC, 29409, USA
3 days ago
Marketing Portfolio Manager
**Thank you for considering a career at** **Roper St. Francis Healthcare!** **Scheduled Weekly Hours:** 40 **Work Shift:** Days (United States of America) **Marketing Portfolio Manager (RSFH)** **Reports to:** **_Marketing Director_** **\# of Direct Reports:** **\# 0** **Primary Function/General Purpose of Position** Develop and execute the strategy for consumer and referring physician engagement and brand positioning to achieve Roper St. Francis Healthcare’s revenue growth goals within assigned portfolios of business to include key service lines and system-wide brand and marketing initiatives. Key functions within this role include consultative client services to support business partners within the business portfolio by developing strategic marketing plans, monitoring trends and business insights, and implementing strategic marketing campaigns. **Essential Job Functions** + Leads the development and implements an omnichannel strategy for enhancing revenue growth, service line brand awareness, reputation and engagement, and delivering on the health system’s value proposition, with service line assigned portfolios. + Supports primary and secondary markets to understand key objectives, trends and business insights to develop and execute defined marketing strategies + Holds accountability for key performance indicators that demonstrate return on investment by leading monthly, quarterly and annually reporting conversations + Adheres to operational budget that supports marketing objectives + Broadly understands many B2C and B2B marketing disciplines to work collaboratively with directors and teammates within marketing, digital strategy and communications across an integrated Marketing & Communications department supporting the needs across the health system. + Acts as project manager to ensure successful implementation of multi-tactic CRM-based marketing and brand campaigns, leading parts of its execution while supporting, collaborating and influencing on others; leadership is both formal and informal requiring influencing skills + Acts as a consultant and client services relationship manager to leadership across the service lines and health system acute and ambulatory facilities + Serves as liaison to agency and independent consultants as part of marketing programs and project deliverables + Special projects as assigned, for example system strategic initiatives, marketing innovation projects, etc. This document is not an exhaustive list of all responsibilities, skills, duties, requirements, or working conditions associated with the job. Employees may be required to perform other job-related duties as required by their supervisor, subject to reasonable accommodation. **Licensing/Certification** None **Education** Bachelor's Degree required. Concentration in Marketing, Advertising, Business or Communications preferred. **Work Experience** 3+ years of related experience required; more than 5-7 years preferred. Healthcare or health system, including CRM-based precision marketing campaign, experience preferred. Experience executing modern marketing automation and digital marketing programs required. **Training** _NA_ **Language** _NA_ **Patient Population** - _Mark selections with an "X":_ _The following must be included in all position descriptions that involve direct or indirect patient care. This is a Joint Commission requirement. Also, select the age of the patient population served:_ Demonstrates the knowledge and skills necessary to provide care appropriate to the age of the patients served on his or her assigned unit. Demonstrates knowledge of the principles of growth and development of the life span and possesses the ability to assess data reflective of the patient's status and interprets the appropriate information needed to identify each patient's requirements relative to his or her age, specific needs and to provide the care needed as described in departmental policies and procedures.​ Neonates (0-4 weeks) Infant (1-12 months) Pediatrics (1-12 years) Adolescents (13-17 years) Adults (18-64 years) Geriatrics (65 years and older) X Not applicable to this position **Working Conditions** - _Mark selections with an "X":_ _This section addresses the physical environment in which the employee will perform the work. Please identify_ _ALL_ _working conditions that apply to the role._ Periods of high stress and fluctuating workloads may occur. Long-distance or air travel as needed- not to exceed 10% travel. X General office environment. May be exposed to high noise levels and bright lights. May be exposed to physical altercations and verbal abuse. May be exposed to limited hazardous substances or body fluids.* May be required to use physical restraints. May be exposed to human blood and other potentially infectious materials.* May be exposed to adverse weather conditions; cold, hot, dust, wind, etc. May have periods of constant interruptions. Required to car travel to off-site locations, occasionally in adverse weather conditions. Prolonged periods of working alone. ____ Other: ____ Not applicable to this position _* Individuals in this position are required to exercise universal precautions, use personal protective equipment and devices, and learn the policies concerning infection control._ **Physical Requirements** - _Mark selections with an "X":_ _This section addresses the physical demands and work position of the associate in the role. Please identify the frequencies for_ _ALL_ _physical requirements for each physical demand and work position below. ​_ **Physical Demands** Frequency 0% 1-33% 34-66% 67-100% Lifting/ Carrying (0-50 lbs.) Lifting/ Carrying (50-100 lbs.) Push/ Pull (0-50 lbs.) Push/ Pull (50-100 lbs.) Stoop, Kneel Crawling Climbing Balance Bending **Work Position** Frequency 0% 1-33% 34-66% 67-100% Sitting X Walking X Standing X **Additional Physical Requirements/Hazards** - _Mark selections with an "X":_ _This section addresses the additional physical requirements/hazards on the associate in the role. Please identify_ _ALL_ _additional physical requirements/hazards._ **Physical Requirements -** _Select if a physical requirement for this job._ Manual dexterity (eye/hand coordination) Perform shift work Maneuver weight of patients Hear alarms/telephone/audio recordings Reach above shoulder Repetitive arm/hand movements Finger Dexterity Color Vision Acuity – far Acuity – near __X__ Not applicable to this position **Hazards -** _Select if a potential hazard for this job._ Depth perception Use of Latex products Exposure to toxic/caustic/chemicals/detergents Exposure to moving mechanical parts Exposure to dust/fumes Exposure to potential electrical shock Exposure to x ray/electromagnetic energy Exposure to high pitched noises Gaseous risk exposure Other: __X__ Not applicable to this position **Skills** _Hard Skills_ _:_ _Budgeting & Financial Acumen_ _Analyzing data or information_ _Consumer Insights_ _Project management_ _Time Management_ _Creative strategy_ _Brand Strategy_ Content creation Marketing Automation _​_ _Soft/Interpersonal Skills:_ _Attention to detail_ _Adaptability_ _Collaboration_ _Critical thinking_ _Clear & concise communication_ _Problem-solving_ _Teamwork_ _Conflict resolution_ _Active listening_ _Relationship building_ _Resilience_ Roper St. Francis Healthcare is an equal opportunity employer. Many of our opportunities reward* your hard work with: + Comprehensive, affordable medical, dental and vision plans + Prescription drug coverage + Flexible spending accounts + Life insurance w/AD&D + Employer contributions to retirement savings plan when eligible + Paid time off + Educational Assistance + And much more *Benefits offerings vary according to employment status. **Department:** Marketing & Brand Strategy - Roper St Francis Healthcare _It is our policy to abide by all Federal and State laws, as well as, the requirements of 41 CFR 60-1.4(a), 60-300.5(a) and 60-741.5(a). Accordingly, all applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, age, genetic information, or protected veteran status, and will not be discriminated against on the basis of disability. If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact The Talent Acquisition Team at_ _recruitment@RSFH.com_ _._
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