Job Description

To provide strategic partnership to relevant Business Unit EXCOs by assessing business needs, offering marketing solutions, advising and directing the input into the development of relevant marketing programmes in line with the business strategic direction through the marketing value chain (consulting, programme leadership, strategic solutioning, development, execution and reporting and measurementContribute to the development of larger overall area budgetDevelop the budget for the next financial year for area of responsibility taking all operational plans into considerationResearch and design a longer term financial resource requirement plan for the area of responsibilityPresent the business case to motivate for financial resourcesAnalyse and develop implementation plans against the forecasted financial budgetDevelop tactical budget for area of responsibility that minimise expenditure and manage costsControl the budget for area including the authorisation of expenditures and implementation of financial regulations. Build relationships that allow for the managing of expectations; the sharing of knowledge and diverse insights; and the creation of buy-inEngage in cross-functional relationships to obtain and to provide work supportContribute to sustaining a competitive edge through external networking, benchmarking and representation on related forumsApply a customer-centric approach that focuses on creating a positive experience for the customer by maximizing service and/or product offerings and building relationships Ensure that the customer is at the centre of the business philosophy, operations and ideas .Provide input into, and implement, corporate governance, compliance, integrity and ethics policies in are of accountability to identify and manage risk exposureStays abreast of relevant industry risk management best practices and legislative amendments and suggests ways to leverage these to ensure continuous improvementCreates risk awareness and manages audit findingsParticipate in Group risk forums where required and cascades relevant information through teamBrainstorm, identify, implement and drive innovative best practice ideas within the organisation to ensure increased efficienciesCreate and participate in specialist communities of practice and represents the organisation at Group and industry level to share best practice insights and solutionsDrive strategic projects, change management and platform integration across operationsLeverage Group capability to exploit opportunitiesEnsure and encourage adherence to an operational framework of policies and proceduresExecute defined business strategy by translating it into the business operationsCommunicate policy modification, objective achievement progress and critical success factors to impacted stakeholdersEnsure the development and implementation of multiple practices in alignment with operational policy and procedural frameworksIdentify interconnected problems, determine its impact and use to develop best fit alternatives; driving best practice solutionsBe aware of, and responsive to local conditionsInfluence the development of appropriate organisational structures, capacity and delivery systems. Identify development needs and select effective solutions to address personal development gaps to facilitate self improvementDevelop and implement a personal development planDemonstrate a commitment to continuous personal improvement as a life-long learner and encourage the same in othersShare information and empower others to actActs as a role model for continuous professional development in area of expertiseLead a development culture where information regarding successes, issues, trends and ideas are actively sharedBuild and sustain collaborative working relationships with relevant peers and stakeholders to achieve productivity synergiesLead specialist communities of practice and contribute positively to own and organisational knowledge improvementEnsure full understanding of customer needs to deliver a quality serviceEnsure customer service solutions are aligned to the business operational plan; Organisational values and service standardsCommunicate how customer service solution will be implemented and secures buy-inEnsure product knowledge and advice is technically accurate and provide customers with relevant information to keep them informed of products and service optionsEnsure resolution of customer queries and complaints timeously and ownership of issuesAnalyse customer feedback to help improve customer servicePropose ideas to improve customer serviceUtilise understanding of contextual landscape, business and marketing strategies and find ways to link business and marketing functional strategies for the development of marketing programmes/ projects that are aligned to the overall strategy of the organizationProvide feedback to business stakeholders regarding the progression and impact of marketing activities as they progress through the marketing value chainShare knowledge and insights regarding marketing activity performance and establish new goals to improve business performanceContinuously engage business stakeholder to identify needs for marketing activities and set targets for business improvement through a consultative approach of contextualization and clarificationCo-create with business stakeholder to find solutions for business challenges/opportunities, with the aim of elevating the business functionTake all necessary actions to ensure compliance with relevant statutory, legislative, policy and governance requirements in area of accountabilityEnsure implementation of relevant policies, governance and practice standards across the businessMaintain expert knowledge on relevant legislative amendments, industry best practices and business's internal compliance procedures and requirementsEnsure compliance is adopted in terms of systems and procedures as laid out by businessImplement and provide input into the development of governance and compliance procedures and processes within area of specialisation and identify risksTranslate marketing objectives into the integrated marketing communications (IMC) plan with direction on how to achieve the marketing objectives through identification of integrated communication channels, budget, and message hierarchyAssign the relevant capabilities to refine the IMC planIdentify capabilities required to deliver on the need through strategic solutioning, development, execution, reporting and measurementLead the outcomes of the various capabilities through the marketing value chainMap for delivering the end-to-end solution through the development of project plan, timelines, workflows, stakeholder map and communications planDemonstrate how IMC plans will translate into bottom line (P&L) efficiency and effectiveness measuresProvide thought leadership to assigned programmes and campaigns aimed at ensuring more efficient programme processesClarify business requirements and translate business objectives to marketing objectivesCreate business case for investment and prioritize according to existing fundingCompile marketing plan and determine the budgetDetermine outcomes and measurement requirementsCapability selection (identify marketing disciplines) Identify marketing mediums and define messagingResource the strategic solutioning team aligned to different capabilitiesIdentify and allocate activities to Capability Leads Determine areas of impact and develop stakeholder map for delivering end to end solutionide input into the development of overall pillar/subsegment marketing plans and lead programmes in line with the business strategic directionProvide input into the design and development of the relevant integrated customer marketing strategies and plans that ultimately result in profitable growth of the pillar/sub-segment across relevant channelsPromote and apply professional marketing standards, practices and governance which are aligned to the pillar/sub-segment business strategy and segment marketing planIncrease the profitability of existent products/services within portfolio, as well as the development of new products/service for the businessProvide support to the leadership team of respective portfolioDefine and manage the marketing calendar for respective portfolio and ensuring alignment with sales efforts and the business's overall goals and objectives

Experience and Qualifications

Relevant Bachelors Degree4-5 years' experience in a similar environment, of which 2 to 3 years ideally at junior management level in a marketing positionMarketing background and knowledge of relevant marketing standards Proficient in relevant software packages and application.Leveraging capabilities of direct marketing, digital performance marketing, social media marketing, above-the-line, digital and traditional media, and content marketingBias for actionData and InsightsProject or programme managementMarketing MojoMarket and customer insightsMarket Research

Job Details

Take note that applications will not be accepted on the below date and onwards, kindly submit applications ahead of the closing date indicated below.

19/02/25

All appointments will be made in line with FirstRand Group’s Employment Equity plan. The Bank supports the recruitment and advancement of individuals with disabilities. In order for us to fulfill this purpose, candidates can disclose their disability information on a voluntary basis. The Bank will keep this information confidential unless we are required by law to disclose this information to other parties.