Responsibilities:
• Works closely with the Marketing Communications Manager to create digital marketing campaigns and assets (e-blasts, banner ads, product ads, advertorials, digital brochures and flyers, videos,
PowerPoint presentations, white papers, case studies)
• Executes on the media plan.
• Maintains USA Intranet and Internet sites by measuring satisfaction metrics, creating new content, keeping pages current, uploading marketing assets, and monitoring for accuracy.
• Measures campaign metrics and creates monthly campaign metric reports.
• Manages operational marketing tools (specifically the regulatory review and creative services processes) and content management systems.
• Manages and executes internal communication projects such as internal newsletter.