We are seeking a highly motivated and experienced professional to join our team as a Marketing Project Manager, Creative Center of Excellence. We are looking for someone with strong organizational skills, experience in managing large scale marketing initiatives, and is seasoned at time management. This role will be heavy in project management, supporting efforts like new product & partner launches and enterprise-wide product updates.
To be successful as a Marketing Project Manager, Creative Center of Excellence, you should have the following experience:
Strong experience as a Project Manager is requiredAbility to identify, assess, and mitigate risk, and then guide teams to implement is requiredAdept at problem solving creative solutions for unexpected challenges, and prioritizing tasks to meet deadlines & track all project components is requiredExperience working with credit cards is a plusExperience in a partner facing role is a plusExperience in working with programs like Workfront, SharePoint, and DAM is a plusYou may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills.
This role is located in Wilmington, Delaware.
Purpose of the role
To develop the marketing strategy and associated plans, through an integrated planning cycle, to deliver against business objectives, ensuring marketing is a primary growth engine of the organisation
Accountabilities
Interpretation of Insight to understand the opportunities and threats related to the competitive landscape, target audience demographic, industry trends and economic factors.Development of comprehensive marketing strategies that meet the specific needs of customers, identify commercial opportunities and are aligned to Barclays' overall business objectives.Establishment of KPIs for marketing initiatives and define benchmarks for evaluating success.Communication of findings and recommendations utilising data-driven insights related to marketing strategies, campaign objectives, and performance results to senior management, internal teams, and external partners.Collaboration across the bank's departments to ensure the cohesive execution of marketing strategies, to promote the banks marketing goals and the efficient use of resources.Management of the marketing teams planning process in certain cases.Development of comm’s planning, including comm’s narrative and messaging hierarchy, where appropriate.Assistant Vice President Expectations
To advise and influence decision making, contribute to policy development and take responsibility for operational effectiveness. Collaborate closely with other functions/ business divisions.Lead a team performing complex tasks, using well developed professional knowledge and skills to deliver on work that impacts the whole business function. Set objectives and coach employees in pursuit of those objectives, appraisal of performance relative to objectives and determination of reward outcomesIf the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.OR for an individual contributor, they will lead collaborative assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will identify new directions for assignments and/ or projects, identifying a combination of cross functional methodologies or practices to meet required outcomes.Consult on complex issues; providing advice to People Leaders to support the resolution of escalated issues.Identify ways to mitigate risk and developing new policies/procedures in support of the control and governance agenda.Take ownership for managing risk and strengthening controls in relation to the work done.Perform work that is closely related to that of other areas, which requires understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategy.Engage in complex analysis of data from multiple sources of information, internal and external sources such as procedures and practises (in other areas, teams, companies, etc).to solve problems creatively and effectively.Communicate complex information. 'Complex' information could include sensitive information or information that is difficult to communicate because of its content or its audience.Influence or convince stakeholders to achieve outcomes.All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.