Locations: München | Düsseldorf | Frankfurt
Who We Are
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.
To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.
Practice Area
The Corporate Finance & Strategy Practice (CFS) combines rich expertise in corporate strategy concepts with a management methodology designed to create sustainable value-add for BCG clients. Our team provides extensive experience in planning and implementing corporate transactions including merger & acquisition deals and divestitures. We deliver analytic approaches that allow senior management to effectively deal with challenges such as generating growth, managing a portfolio of assets, forming a world-class finance organization, understanding risk, and responding to the way capital markets assess companies today. Taking swift action in turning around and restructuring a business for long-term survival is also part of our offering.
What You'll Do
As a Global Marketing Manager within BCG’s Corporate Finance & Strategy Practice Area (CFS PA), you will support the global Marketing Managing Director & Partner, the Global Marketing Director and the broader Leadership PA Team in the development and execution of an ambitious marketing strategy to help build and strengthen client relationships and position the PA as a thought leader in the market. Your special focus will be on managing BCG’s Transaction & Integration (T&I) marketing agenda, the hub for the firm’s Mergers & Acquisitions (M&A), Carve-out and Post-Merger Integration (PMI) expertise. T&I is one of the three business units in Corporate Finance & Strategy Practice.
You will devise and manage the end-to-end marketing strategy and activities for the T&I business, responsible for performance and reporting to the T&I Leadership team. Some of the responsibilities include, management of publication pipelines and content distribution, plan and execution of events (virtual, hybrid and in-person), management of BCG.com (page content, SEO), owning the positioning on dedicated social media channels, as well as drive overarching programs and paid campaigns. Additional tasks include reviews of PA marketing performance, preparation of recommendations to key stakeholders as well as analysis to inform decisions of the leadership team.
You will have a global responsibility managing the execution of a broad portfolio of marketing efforts across all channels and platforms.
In this role, you will report to our CFS Global Senior Marketing Director and will be working in close collaboration with the CFS Marketing team, with the broader CFS management and leadership team, and BCG’s global and local marketing teams.
This is a temporary role for 12-14 months.
YOU’RE GOOD AT
Working and building relationships with senior stakeholders with a consultative mindset to align marketing efforts and deliverablesConceptual and analytical thinking to craft a marketing and communications strategyKeeping a strategic perspective while executing tactical elementsExcellent verbal and written communication, enabling you to effectively interact with all levels of the organization, including senior stakeholders in a global, and at times, high pressure, complex, and virtual environment.Leading teams and working collaboratively in a global matrixed organizationExcellent project management, organization, and improvisation skills, with a high degree of flexibility, reliability, and the ability to work under pressureIndependently leading and executing more complex marketing and communication campaigns and programsPerforming successfully and in a positive and friendly manner in a fast-paced, intellectually intense, service-oriented environmentSelf-starting with a strong work ethic, entrepreneurial drive, service mentality and ability to work both autonomously and in a multinational teamWhat You'll Bring
8+ years of relevant marketing experienceManagement Consulting or professional services marketing preferred but not essentialProven ability to work with topic experts and senior executivesAdvanced communication skills: oral, written and active listening (including senior leadership presentations/meetings) and fluent in English languageAbility to effectively manage and drive a business marketing agenda from end-to-endPassion for M&A, PMI and Corporate Finance & Strategy topicsAbility to stay organized amidst a high volume of complex projects and stakeholdersDeep understanding of digital marketing channels, platforms, and toolsExcellent analytical capabilities to measure effectiveness and efficiency of marketing activitiesHighly professional, service oriented, pro-active and flexible attitudeAdvanced proficiency in Outlook, PowerPoint, and Excel Proficient in PowerPoint, Word and Excel; familiar with collaboration tools (Slack, Trello, MS Teams etc)Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.\n
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