Marketing Solutions is responsible for the monetization of all Lazada brands & sellers. As a Top Account Management, you will be responsible to serve & assist for top Lazada advertisers. In detail:
• Own advertising revenue KPI for Marketing Solutions for Top assigned advertisers
• Define, implement and optimize solution mix of top brands/ sellers, including internal and external solutions
• Analyze, consult & assist these top advertisers on media planning & ads optimization, to deliver the better ads performance and ROAS
• Work closely with Commercial KAMs to do pitching & review for JBP/ KBP, define revenue growth, synergize commercial and monetization strategies to tackle the challenges and drive the company's goals
• Filter and translate the feedbacks from these advertisers & KAMs into the product & program’s request and improvements
• Participate in other Marketing Solutions initiatives