**Marketing Specialist, Downstream Marketing** Requisition Number **2807** Location **US - Massachusetts : Remote** State/Territory Candela Corporation is a leading global aesthetic device company with a comprehensive product portfolio and a global distribution footprint. We are the market leader in the development, manufacturing, and distribution of medical and aesthetic laser and light-based technologies. The Company’s technology enables physicians to provide advanced solutions for a broad range of medical-aesthetic application including hair removal, wrinkle reduction, tattoo removal, improving the skin’s appearance through the treatment of benign vascular and pigmented lesions, and the treatment of acne, leg veins, scarring and other common indications. Candela develops products for the global aesthetic market. These products begin as concepts developed by Candela’s world-class team of scientists and engineers or as acquired or licensed technologies that Candela then completes the development and/or commercialization of. These programs are supported by Candela’s global clinical, regulatory, and quality teams and are managed through our Product Development Process (PDP) and Quality Management System (QMS). The Company’s headquarters are in Marlborough, Massachusetts, U.S., with and additional R&D facility in Yokneam, Israel and commercial locations across Asia Pacific, and Europe. Products are sold direct in 18 countries worldwide and through distributors in over 60 others and are supported by field service, clinical education, marketing development organizations and distributorship arrangements. **General Summary** The Sr./Marketing Specialist **, Downstream Marketing** is responsiblefor executing strategic downstream marketing initiatives to support the successful commercialization of a new product launch. This role is ideal for a highly motivated individual eager to enhance their marketing expertise. The Associate Manager, Downstream Marketing will develop and implement lead generation campaigns aligned with corporate strategies, create marketing assets to build brand awareness, and empower healthcare providers to educate their patients. The role also involves leveraging digital marketing channels, collaborating with internal teams to ensure compliance and quality, and managing marketing budgets to maximize efficiency and ROI. Additionally, the Associate Manager, Downstream Marketingwillwork closely with key opinion leaders (KOLs) to foster peer-to-peer education and engagement opportunities. The Sr./Marketing Specialist **, Downstream Marketing** is accountable for delivering measurable results that drive lead generation, patient engagement, and brand awareness. This includes ensuring the quality and effectiveness of marketing collateral, achieving campaign performance goals, and maintaining compliance with Clinical, Regulatory, and Legal standards. The role is also accountable for maximizing the return on investment of marketing program budgets and providing actionable insights to refine tactical execution. Ultimately,theAssociate Manager, Downstream Marketingis expected to contribute to the successful commercialization of Candela's new product and the overall growth of the organization. **Essential Job Responsibilities** · Execute downstream marketing tactics to support the successful commercialization of a new product, including but not limited to, brand awareness, customer acquisition, engagement, event participation and customer loyalty for both B2B and B2C audiences. · Plan and implement lead generation campaigns aligned with corporate strategies, delivering measurable outcomes. · Partner with internal teams to create marketing collateral and assets that build brand awareness and empower healthcare providers to educate their patients. · Collaborate with Clinical, Regulatory, and Legal to ensure all marketing materials meet compliance standards. · Support the development and delivery of sales enablement tools, highlighting clinical benefits, competitive differentiation, and ROI opportunities · Liaise with key opinion leaders (KOLs) to facilitate peer-to-peer education through workshops, webinars, and other engagement opportunities. · Leverage digital marketing channels to drive practice marketing and engage healthcare providers’ patient bases. · Monitor and manage marketing program budgets to ensure efficient spend and ROI. **·** Collaborate with cross-functional teams to gather market insights, address customer needs, and refine tactical execution for optimal results. · Manage monthly and quarterly analytics reporting process for social media and influencer outreach programs. **Knowledge/Educational Requirements** + Bachelor's degree in marketing, communications, business, or related field + 2+ years of marketing experience, preferably in downstream or tactical marketing + A “roll up sleeves” mentality with the drive to take initiative and get things done + Creative thinker with a bias for action and problem-solving. + Ability to thrive in a fast-paced environment, manage multiple projects, and meet tight deadlines. + Proven team player and collaborator with strong interpersonal skills and the ability to influence cross-functional teams. + Works effectively within a matrixed, global organization;demonstrated influencing, negotiation, critical thinking, and collaboration skill sets to drive decisions, and establish credibility. + Ability to independently and simultaneously lead multiple projects, self-motivated and entrepreneurial with strong multi-tasking skills, organized and attentive to details + Able to work in an environment where sharing responsibility for success and failure of others on the team is critical to the overall success of the company. + Conversant in the English language, verbal/written communication; exhibits excellent presentation, analytical and organizational skills; demonstrated competence in using MS Office – Word, Excel, PowerPoint tools. + Ability to travel 25%+ including weekends _This job description is not all inclusive and is intended to capture a majority of the job functions._ _Special projects and other tasks may be required by management._