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Job title: Marketing Specialist, Korea & Japan

Reports to: Senior Marketing Manager in AUS

Location: Korea

Job summary

To plan, develop and execute regional marketing activities under the guidance of the Senior Marketing Manager which are aligned to the APMEA marketing strategy with responsibility for the Korean and Japanese market as shown:

Develop and manage a regional-specific marketing plan, targeted specifically at key markets and audiences in Korea and Japan, using knowledge of the specific regional audiences, channels, opportunities, and productsDeliver and execute marketing activity that is strategically aligned, on brand, on time, on budget and effective, meeting business needs to drive revenue growth and gain competitive advantageManage marketing and design resources, activities and infrastructure to deliver the agreed regional marketing objectivesProvide regional expertise and knowledge, specifically in strategically prioritised cities/countries/regions

Specific responsibilities

Develop and implement a comprehensive marketing plan in collaboration with the Senior Marketing Manager which clearly outlines the objectives, audience, scope, deliverables, schedule and budget and that is aligned with the overall Korean and Japanese commercial strategy in support of prioritised markets and audiences within the Korean and Japanese regionMaintain the relevant elements of the marketing calendar and budget, ensuring that it is understood, adhered to, and delivered accordinglyOversee the development of briefs and allocation of tasks and responsibilities across regionally-specific marketing campaigns, activities, and request for ad hoc support, so that our marketing and design resources are used efficiently and effectivelyLiaise with colleagues in the wider APMEA and Global Marketing team, to leverage assets and tools centrally, and represent the needs of the region so they are localised/edited where neededCollate metrics and other ways of tracking the overall effectiveness of regional marketing activity, with a particular focus on commercial impact, and analyse and report on the overall effectiveness of all activityWrite reports and advise Senior Management as requiredMaintain and expand market knowledge and marketing knowledgeProvide support to the wider business when required

Social Media 

Own contract organic social media strategy for Korea and Japan (where applicable)Manage HM Korea social channels Plan & schedule posts Daily review of global calendar & schedule/edit relevant posts for Korea and JapanMonthly report 

Tokyo Showrooms 

Organising or supporting showroom events/activations    Communication (e.g. Pardot invitations, co-ordinate social, internal comms) Brief creative team regarding any artwork/graphics that might be needed

Budget 

Manage ‘Korean & Japan’ budgets on an ongoing basis Liaise with local Finance team

Websites 

Manage and co-ordinate Homepage updates for JP regional site   Allocate all inbound leads from website to Sales team via Salesforce  Collect, manage and report on leads from Marketing activities (e.g. collect lead forms at exhibitions/LinkedIn, add to salesforce, allocate to sales, report)  

Marketing campaigns and projects

Lead projects and campaigns  Understand global campaign and apply/localise as needed Laise with wider Korean and Japanese team to understand regional priorities  Set KPI’s  Project Manage regional projects & campaigns  Report results   

PR  

Identify and manage regional PR opportunitiesBrief regional Press Release to PR/editorial  

  

Case Studies  

Identify/vet regionally relevant and strategically aligned case study opportunities  Point of contact for customer  Conduct Interviews 

  

Provide Support to Regional Sales  

Respond to ad hoc questions Attend sales meetings to better understand where/how to support 

Translations 

Proofread all online and print translations  Attend briefing calls with translation agency 

Job holder requirements

Education and experience

Essential:

Educated to degree levelFluent English – written and oralNative Korean

Preferred:

Knowledge of Japanese languageMarketing experience 3 years minimumExperience as a marketing specialist within a global organisationCommercial experienceOther languages spoken

Competences

Essential:

Strong project management skills – understanding the theories of project management and knowing how to use them efficientlyStrong prioritisation skills – demonstrating the ability to decide which tasks are most important based on the size, scope and timeliness of each taskProcess oriented and drivenExcellent and rigorous plannerStrong communication skills – Written/VerbalAttentive to details, as well as the bigger pictureUnderstanding of full marketing mixCan prepare written information in a manner appropriate to purpose, situation and audienceCan use Microsoft Office suite of toolsCan organise own time and work activities

Preferred:

Strong Analytical skills – having the ability to deconstruct information into smaller categories in order to draw conclusions.Has experience in using digital marketing tools, such as PardotHas experience in using SalesForceExperience of B2B marketing and ideally channel marketingPresentations to small or large groups, internal / externalCommercial acumen, understanding of sales environment, processes and channelsHas an understanding of Miller Knoll marketplace and customer base

Characteristics

Interpersonal skills across multiple project stakeholdersCan manage many tasks simultaneouslyIs able to drive (internal / external) relationships forward smoothly.Sets personal goals and strives to achieve themIs highly collaborative with a low-noise approach to problem solving.Is thorough and accurateFollows through on commitmentsGoes beyond expectationsDriven and enthusiasticIs interested in architecture, interior or industrial design or having relevant experience working in the architecture and design industry.

Who We Hire?

Simply put, we hire everyone. MillerKnoll is comprised of people of all abilities, gender identities and expressions, ages, ethnicities, sexual orientations, veterans from every branch of military service, and more. Here, you can bring your whole self to work. We’re committed to equal opportunity employment, including veterans and people with disabilities.

MillerKnoll complies with applicable disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact MillerKnoll Talent Acquisition at  careers_help@millerknoll.com.