The Marketing Specialist is part of the Central Marketing organization within Health Learning Research and Practice (HLRP) division of Wolters Kluwer. Working as part of a central agency that is responsible for supporting all aspects for the strategic development and execution on best-in-class Omni-channel campaigns to deliver on global objectives. Working closely with the Marketing Manager, the global Books Distribution Marketing, Channel Experts and Product Marketing teams to ensure campaign strategy starts with data and analytics to develop and optimize marketing efforts.

Duties & Responsibilities:

•Supports the development for building multi-channel plans for best-in-class marketing approach. This includes plan development, presentation and revision, execution, optimization, analytics, and reporting.

•Collaborates with multiple stakeholders to build out and execute upon strategies to meet strategic and revenue goals.

•Project management and delivery of catalogues, newsletters, Amazon campaigns and other distribution marketing requests to fulfil business KPIs.

Build a regional market understanding to provide feedback to Product Marketing and other stakeholders

•Applies tried and true principles of direct marketing, including a rigorous methodology for testing and learning, working closely with the data team to incorporate response modeling and profiling to optimize results.

•Works in close collaboration with team members, product marketing and sales to manage plan execution and report on success and/or recommend adjustments.

•Manages multiple projects at once with strong accountability towards meeting established deadlines and budget. Appling data and analytics to constantly review campaign data and use it to report on marketing performance as it aligns to strategic goals and vision and adjust tactics in-flight to drive efficiency and effectiveness.

•Works collaboratively across other areas of Centralized Marketing including Brand and Consumer Engagement to ensure strategies are in alignment.

•Acts as a conduit between product marketing and internal/external resources to create dynamic and innovative tactics and bring them to market using available marketing technologies.

QUALIFICATIONS:

Experience:

•Demonstrated experience and results working across Traditional and Digital Channels.

•Experience working within project management, CRM and analytic tools (Smartsheets, Saleforce, Adobe and Google Analytics).

•Solid Excel and PowerPoint skills.

•Self-starter with a “take charge” attitude who can deliver results with consensus in matrix organization.

•Strong understanding of KPI’s and industry benchmarks for high performing marketing plans.

•Background in reviewing, reacting on, and reporting on campaign data throughout its life cycle.

•Track record of building strong partnerships with multiple stakeholders across various functions including Product, Sales and other marketing functions.

Preferred experience:

•Healthcare experience and/or higher education marketing such as a University, Publisher or Solutions company preferred

•Ability to be flexible in a very fluid and dynamic environment – including dealing with changing processes and priorities

•Influencing skills and the ability to work well with all levels of management and staff.

•Experience in project management a plus.

•Excellent communications skills across all modalities including written, verbal, in-person and virtual presentation

Education:

Bachelor's degree in English, Journalism, Communication, Marketing, similar field, or relevant equivalent experience

Travel: Up to 10% for team meetings and conferences