Responsibilities include but are not limited to: Work closely with Marketing Leaders to support Valley's various lines of business and programs designed to grow and deepen relationships with our key consumer audiences. Assist in development and execution of actionable tactics that support marketing activities, including email, social, web, mobile, PR, sales collateral, etc. Assist in liaising with internal creative and content team members to develop and/or modify visual assets and copy as needed for sales support, product content and ad campaigns. Through project management, propose process improvements to ensure team efficiency in executing various campaigns and utilization of various platforms and dashboards. Stay updated with industry trends, tools, and best practices in marketing, particularly within the banking and financial services sectors. Maintain a "library" of competitive campaigns and collateral.