What You’ll Do:
As a Marketing Specialist at U.S. Xpress, you’ll work with partners across the organization to design and implement marketing strategies and content that support our business goals. This role requires a creative thinker with a strong analytical mindset to execute campaigns across various channels effectively.
Work with business partners across the organization to plan, execute and optimize campaigns across digital and traditional channels including social media, email, SEO, events, etc.
Develop high-quality, engaging content for social media, internal company channels, email campaigns, print materials, and more. Ensure all content aligns with brand standards and company goals.
Monitor, measure and report campaign performance metrics and use data to optimize campaigns and recommend improvements.
Support planning efforts for company events, trade shows, community events and customer engagement opportunities.
Support overall SEO growth through content creation including blogs, website optimization efforts, short-form video content and more.