Description Job Title: Marketing Specialist (Full-Time) Job Description: Our client is looking for a Marketing Specialist with expertise in digital marketing channels, lead generation, and product marketing to join their team. This role involves a comprehensive approach to understanding and leveraging various marketing platforms to drive business growth. Responsibilities: + Develop comprehensive lead generation strategies to improve customer acquisition. + Drive product marketing initiatives, coordinating with internal teams to align strategies with business goals. + Ensure effective utilization of digital marketing channels, including paid social media, email marketing, and content marketing. + Monitor, analyze, and report on the performance of different marketing channels. + Coordinate with cross-functional teams to ensure consistent brand messaging across all platforms. Requirements Qualifications: + 2 - 4+ years' experience in lead generation and/or product marketing. + Strong understanding of digital marketing channels, including paid social media, email marketing, and content marketing. + Ability to create and implement strategic marketing plans. + Excellent analytical, communication, and decision-making skills. Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .