The Marketing Specialist has the experience and passion to develop, manage and ensure implementation of a successful marketing plans across multiple brand platforms for various regions and industries. Assures the execution of high-quality marketing strategies within the defined time frame. Works collaboratively with a wider marketing community that delivers strategic, creative and operational support. The role plans, oversees delivery, measures and improves content led multi-channel marketing campaigns that acquire, retain and engage our customers and grow our events and clientele. This role works collaboratively with various teams across the globe.

Accountabilities: 

Working closely with the show and leadership teams, marketing teams, and operations to develop, manage and analyse marketing plans.Collaborating and communicating effectively with the marketing & analytics as well as the sales support and operations team as necessary; briefing, developing, overseeing, project managing and owning the delivery of a multi-channel on and offline marketing plan.Conduct in-depth research to identify new market opportunities and consumer preferences to support marketing plansSet specific marketing goals that align with the overall direction and business goalsGenerate innovative ideas to promote our brand and our productsDevelop business cases to support new marketing strategies, budget requests, projects, and marketing plansIdentifying, building, and updating personas for each show supported

Qualifications:

Bachelor's degree holderMust have at least 5 years of working experience in the related field is required for this positionIntermediate knowledge in Microsoft Word, Excel and PowerPointStrong analytical, quantitative and deductive reasoning skillsGood communicator and strong presentation skillsProven track record in marketing, preferably in the exhibition environmentA good understanding of the marketing mixA strategic thinker and team playerThe creative ability to further develop business opportunities and to launch new initiativesThe attributes required to secure and optimise strong business relationships/partnershipsExcellent time management skills, to be able to prioritise a workload of a demanding event

LexisNexis, a division of RELX, is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form: https://forms.office.com/r/eVgFxjLmAK , or please contact 1-855-833-5120.

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