Designs, develops and implements marketing programs and/or pricing strategies to support the organization's products, services or market sector.  Uses specific marketing strategies and media (e.g., print, broadcast, digital) to launch and position products and services in a sector. Identifies and implements marketing strategies and programs in collaboration with sales and technical teams. Responsibilities are within the Marketing Function as a generalist or in a combination of disciplines.  Experienced practitioner. Works independently. Requires in-depth knowledge and experience. Solves complex problems. Contributes to process improvements. Uses best practices and knowledge of internal or external business issues to improve products or services. Acts as a resource for colleagues with less experience.

Key Responsibilities:

Campaign Management: Planning, building, and analyzing marketing campaigns using CRM Tools such as Pardot and SalesforceCampaign Execution: Collaborate with marketing and sales teams to develop, execute, and monitor campaigns, ensuring consistency and data-driven approaches.Content Creation: Creating and editing landing pages, forms, and templatesPerformance monitoring: Monitoring the performance of marketing campaignsReporting: Building analytic reports and communicating project outcomes to leadershipStakeholder Management: Work closely with cross-functional teams (Sales, Marketing, Creatives, Product Marketing) to align goals, budgets and execution plans.Adapt globally created content to locally relevant and compelling assets for various channels, including social posts, newsletters, digital ads, brochures, etc.A proactive, curious mindset with a passion for innovation and challenging traditional approaches to unlock better results.Align marketing efforts with overall marketing and business objectives.

ADHOC

Manage data for updates, duplicates, follow-up, fulfillment and post reportingVarious monthly tasks provided by the Marketing Managers.Executing on special projects/assignments on a needed basis

Technical Competencies:

Specialize in either product marketing or segment marketing.Experience in Content Management and CopywritingKnowledgeable in project management tools like Monday.Com, CRM, SalesforceKnowledgeable in SalesPro and Pardot (preferred)

Qualifications and Experience:

Must possess a Bachelor's degree in marketing, Communications, Business or a related fieldStrong analytical skills and data driven mindset Excellent written and verbal communication skills.Creative thinking and problem-solving abilities to develop innovative advertising strategies and overcome challenges in a dynamic e-commerce environmentResult oriented mindsets with a focus on delivering high quality campaigns and achieving performance goalsPassion for technology, e-commerce and digital marketing trends with a keen interest in staying updated on industry developments and best practicesStrong communication, Collaboration and stakeholder management abilitiesManaging various and multiple marketing projects from start to end.Ability to calmly organize and prioritize your workload as you will be working across many different customer groups.Experience in a marketing tools and project management.Ability to work effectively with all levels of the sales organization and develop and maintain solid working relationships with those teams to establish trust.Ability to take direction and work independently yet can work in a team-driven atmosphere.

LexisNexis, a division of RELX, is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form: https://forms.office.com/r/eVgFxjLmAK , or please contact 1-855-833-5120.

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