Description

Marketing Specialist 
Location: Reston, VA (Remote or Hybrid- with periodic working days at our headquarters in Reston, VA. Minimal local travel is required)

Ready to make a difference?
If you’re passionate about marketing and want to grow your skills, we want you as part of our team! Our award-winning energy marketing team is growing and in search of a Marketing Specialist who is excited to learn and build a long-term career. We push the marketing and digital world forward, using technology and creativity to connect people with products and services to help better their lives and the environment. We’re looking for talented people ready to fulfill their potential.    
  
Position Overview:  
The Marketing Specialist will be part of the energy Account Services team in a support role.   The Account Services team conducts all aspects of marketing including advertising, strategic planning, research, social media, outreach, and partnerships. To implement marketing campaigns, the team works with a 150-person creative and media services group. We help our clients and communities use less energy, save money, and help the environment through the development, implementation and refinement of marketing and outreach initiatives.  We are looking for someone who is as passionate about our work as we are and has the skills and attitude to be successful.   

Why you will love working here:

Quality of life: Flexible workplace arrangements, work-life balanceInvestment of the community: Donation matching, volunteer opportunitiesInvestment in you: Tuition reimbursement, access to professional development resources, 401k matching, Employee Stock Purchase PlanAnd many, many more (Ask your recruiter for more details!)

What you will be doing:

Assist with the marketing and advertising of energy efficiency programs for utilities located in the Mid-Atlantic region.  Work with the Account Services team to develop and implement marketing and communications plans to educate customers about energy efficiency and drive participation in energy efficiency programs.  Work with ICF Creative Services team to fulfill the development of marketing materials including advertising campaigns, websites, emails and direct mail campaigns, video, print, outdoor, etc.  Work with the ICF Media Services team to develop, propose, and implement marketing and advertising campaigns, coordinating the deployment of integrated outreach campaigns across online, email, print, online, social media, etc.  Prepare monthly reports on activities, media analytics, and results of the marketing program.  Help develop presentations and other communications tools.  Track and report on marketing campaign metrics   Prepare and manage printing requests to ensure collateral is in market at all times.  Track multiple team deliverables on deadlines using Microsoft Project, Excel spreadsheets, SharePoint, and other digital tools  

What we need you to have (minimum qualifications): 

A bachelor’s degree in Communications, Marketing, Advertising, or related majors.  (or applicants can substitute one year of related experience for one year of education)1+ years of working experience in marketing, advertising, social marketing, or related field, particularly experience working in consumer marketing at an advertising agency or consulting firm. 

What we would like you to have:

Internship at an advertising agency and/or experience working on a consumer marketing account.  Proficient in both PowerPoint and Excel  Capacity to prioritize tasks with competing deadlines to achieve results in a multitasking environment  Strong attention to detail and organizational skills  Experience or exposure to Google Analytics and using other reporting software to track and report on results.  Assisting in developing and implementing marketing communications plans, with the ability to manage and execute advertising, collateral development, digital and social media projects.  Knowledge and experience in working in a retail environment  Interest in and commitment to energy efficiency, the environment, and sustainable living.  

Working at ICF

ICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.

We can only solve the world's toughest challenges by building an inclusive workplace that allows everyone to thrive. We are an equal opportunity employer, committed to hiring regardless of any protected characteristic, such as race, ethnicity, national origin, color, sex, gender identity/expression, sexual orientation, religion, age, disability status, or military/veteran status. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO & AA policy.

Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation please email Candidateaccommodation@icf.com and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. Read more here: Requesting an Accommodation for the ICF interview process.

Read more about workplace discrimination rights, the Pay Transparency Statement, or our benefit offerings which are included in the Transparency in (Benefits) Coverage Act.

 

Candidate AI Usage Policy

At ICF, we are committed to ensuring a fair and equitable interview process for all candidates based on their own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) tools to generate or assist with responses during interviews (whether in-person or virtual) is not permitted. This policy is in place to maintain the integrity and authenticity of the interview process. 

However, we understand that some candidates may require accommodations that involve the use of AI. If such an accommodation is needed, candidates are instructed to contact us in advance at candidateaccommodation@icf.com. We are dedicated to providing the necessary support to ensure that all candidates have an equal opportunity to succeed. 

 

Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position.

The pay range for this position based on full-time employment is:

$50,353.00 - $85,600.00

Virginia Remote Office (VA99)