Position Summary:

The Marketing Specialist at WestCare Foundation plays a pivotal role in promoting the organization's endeavors, maintaining its branding integrity, and crafting compelling messaging to enhance community awareness and drive consumer acquisition. This individual will be instrumental in supporting the expansion of WestCare's programs, services, and community initiatives across various domains including mental health, treatment & rehabilitation, crime prevention, adolescent services, community enrichment, and education and prevention.

 

The role entails providing social media support, aiding in marketing projects such as event coordination, presentations, and public relations activities aligned with the agency's mission, vision, and values. The Marketing Specialist will also be responsible for executing diverse duties as assigned, all aimed at contributing to the delivery of effective marketing projects that bolster WestCare's reputation and facilitate its continued growth.

 

Key Responsibilities:

Develop and implement marketing strategies to promote WestCare's programs, services, and community initiatives. Maintain brand consistency across all marketing materials and communications channels. Craft compelling messaging tailored to target audiences to enhance community awareness and drive consumer engagement. Support the growth and expansion of WestCare's programs through effective marketing campaigns and initiatives. Provide social media support by creating and curating engaging content, managing platforms, and fostering online community engagement. Assist in marketing projects including event support, presentations, and public relations activities to effectively communicate WestCare's mission, vision, and values. Collaborate with internal teams to ensure alignment of marketing efforts with organizational objectives. Monitor and analyze marketing performance metrics to identify areas for improvement and optimize marketing strategies. Stay updated on industry trends and best practices to continuously enhance marketing effectiveness. Participate and contribute to marketing activities to help achieve company goals. Plan and participate in internal and external outreach events. Represent the agency in a positive light and educate potential clients about our services. Participate in staff meetings and trainings.

 

Oversee the filming and production of short videos for use on social media encouraging employee engagement/recognition and community awareness of our services. May coordinate involvement in conferences, exhibitions, and marketing seminars. Must embrace and embody the mission, vision, guiding principles, clinical vision, and goals of WestCare Foundation. Position may involve other relevant duties as assigned.