Summary This position is assigned to Fleet & Family Readiness (FFR) Program; Commander, Navy Region Hawaii (CNRH); Commander, Navy Installations Command (CNIC). The purpose of this position is to develop, execute and evaluate marketing plans and strategies, as well as provide comprehensive informational materials that inform appropriate audiences and targeted groups of the regional and/or installation-specific programs, services and activities. Responsibilities Develops professional marketing and promotional plans for regional and installation on­ going and one-time programs and/or events. Uses established real-world marketing practices, marketing analysis, data gathering and tabulation to initiate and complete plans. Communicates regularly with FFR customers and Marketing staff to ensure draft work receives approval of the requestor, deadlines are met, and organization goals are accomplished. Utilizes and maintains a working knowledge of marketing tools to publicize and encourage patronage/use of programs and facilities. This is accomplished through strategic deployment of advertising campaigns that may include, but are not limited to: email, websites, presentations, social media, speeches, publications, official message traffic, banners, printed materials, and other promotional means. Gathers information, completes publicity requests and distribution plans, submits and monitors progress through project management system. Develops and maintains effective tracking tools to ensure publicity deadlines are met. Acts as point of contact for proofs requiring manager approval and is liaison between manager and designer. Conducts installation level and regional public relations activities including using publicity information or interviews to write detailed press releases, feature articles, web advertisements or stories, photo captions, and other public relations media. Takes photos as appropriate to accompany public relations materials or for future advertising use. Submits regularly scheduled articles and event information to base paper and other appropriate media. Monitors and tracks submissions, maintains press clipping files and photo library. Assists the Commercial Sponsorship Coordinator (or appropriately tasked personnel) in gathering event information, writing solicitation materials or event fact sheets, and after-action summaries. Keeps Leads and Regional Marketing Director apprised of project status, workload condition and departmental concerns. Maintains computer files in accordance with department standards for all completed work, including photographs. Works with outside vendors on large projects, and other work not completed in-house. Drives a government vehicle to facilities and events in support of Marketing department efforts and clients' programs. Requirements Conditions of Employment Qualifications Resumes must include information which demonstrates experience and knowledge, skills, and ability (KSAs) as they relate to this position. Applicants are encouraged to be clear and specific when describing their experience level and KSAs. A qualified candidate possess the following: Knowledge of the FFR mission and the purpose of various FFR activities. Skill in using a personal computer (PC) and mobile devices with various software programs (e.g., web content management systems, evolving social media platforms) Knowledge of all phases of marketing and communications, including knowledge of principles, methods, practices, trends and techniques. Knowledge of and ability to use proper grammar, spelling and standard writing styles. Ability to conceptualize and recommend advertising methods from written and verbal instructions. Ability to gather and effectively organize information. Ability to effectively work as a team member with flexibility to work in different positions within the department. Ability to analyze business needs and develop marketing plans and recommendations in a fast-paced environment. Ability to communicate effectively both orally and in writing. Education Accredited college four-year degree in Marketing or Communications or in a related comparable field; or a comparable combination of education and work experience in marketing. Additional Information Salary is dependent on experience and/or education. Some positions have special requirements. Selectee may be required to complete a one (1) year probationary period. Participation in Direct Deposit/Electronic Fund Transfer within the first 30 days of employment is required. We utilize E-Verify to confirm selectee's eligibility to work in the United States. Salary is dependent on experience and/or education. This announcement may be used to fill additional vacancies within 60 days of issuance of selection certificate. For positions requiring travel more than twice per year, selectee may be required to obtain and maintain in good standing a Government-issued Travel Card for official government travel purposes. Executive Order 12564 requires a Federal workplace free of illegal drugs. According to the Executive Order, all Federal employees are required to remain drug free throughout their employment. Commander, Navy Installations Command is a Drug-Free Federal Workplace. The use of illegal drugs will not be tolerated, and use of or intoxication by illegal drugs will result in penalties up to and including removal from Federal Service.